{"product_id":"wella-professionals-straighten-it-intense-neutralizing-cream-200ml","title":"Wella Professionals Straighten It Intense Neutralizing Cream, 200ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Straighten It Intense Neutralizing Cream is a professional salon product developed to complete compatible permanent hair straightening services. Designed for use after the Straighten It Intense Straightening Cream, the neutralizing formula helps stabilize the hair structure following the straightening process while supporting smooth, manageable-looking results. Its creamy consistency allows for even application, making it suitable for professional salon treatments.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hair straightening neutralizing cream.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with the Wella Professionals Straighten It Intense system.\u003c\/li\u003e\n\u003cli\u003eHelps complete the straightening process.\u003c\/li\u003e\n\u003cli\u003eCream formula for even application.\u003c\/li\u003e\n\u003cli\u003eSupports smooth, manageable-looking hair.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for compatible chemical straightening services.\u003c\/li\u003e\n\u003cli\u003e200ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps stabilize the hair after straightening.\u003c\/li\u003e\n\u003cli\u003eSupports smooth and manageable-looking results.\u003c\/li\u003e\n\u003cli\u003eProvides even application with its cream texture.\u003c\/li\u003e\n\u003cli\u003eDesigned as an essential step in the straightening service.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon use.\u003c\/li\u003e\n\u003cli\u003eComplements the Wella Straighten It Intense system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizing Agents:\u003c\/strong\u003e Help complete the compatible straightening process by stabilizing the hair structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve hair softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream Base:\u003c\/strong\u003e Supports smooth, controlled application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eFollowing the compatible straightening cream service, the neutralizing cream is applied to help stabilize the hair's newly straightened shape. This essential professional step helps support smooth, manageable hair while completing the straightening process according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse only with the compatible Wella Professionals Straighten It Intense system.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003cli\u003eApply evenly after rinsing the straightening cream.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly if instructed by the product directions.\u003c\/li\u003e\n\u003cli\u003eStyle as desired after completing the service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced users performing compatible hair straightening services.\u003c\/li\u003e\n\u003cli\u003eSuitable for hair treated with Wella Straighten It Intense Straightening Cream.\u003c\/li\u003e\n\u003cli\u003eAppropriate for compatible hair types according to the manufacturer's recommendations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth and manageable-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003eEssential step in the straightening system.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003eSupports smooth and manageable hair.\u003c\/li\u003e\n\u003cli\u003eCompletes compatible straightening services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Straighten It Intense Neutralizing Cream is specifically formulated to complete compatible professional straightening services. It helps stabilize the hair after straightening while supporting smooth, manageable results as part of the complete Wella Straighten It Intense system.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use with compatible Wella Professionals Straighten It Intense products.\u003c\/li\u003e\n\u003cli\u003eCarefully follow the recommended processing times.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eFinish with appropriate professional aftercare products for chemically straightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all safety precautions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Straighten It Intense Neutralizing Cream 200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is Wella Professionals Straighten It Intense Neutralizing Cream used for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is used as the neutralizing step in compatible Wella Professionals Straighten It Intense permanent hair straightening services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use this product on its own?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is intended to be used only as part of the complete Wella Professionals Straighten It Intense straightening system.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is primarily designed for professional salon use or experienced users who follow the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product permanently straighten hair by itself?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is a neutralizing cream that completes the straightening process after the compatible straightening cream has been used.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I wear gloves during application?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Suitable protective gloves should be worn throughout the application process.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"200ml","offer_id":55310782726435,"sku":"QO4015600220150GT","price":87.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/ezYb4msRnv569VwNXFqjTP.jpg?v=1783443910","url":"https:\/\/indicrest.au\/products\/wella-professionals-straighten-it-intense-neutralizing-cream-200ml","provider":"Indicrest Australia","version":"1.0","type":"link"}