{"product_id":"wella-professionals-shinefinity-glaze-07-97-ash-brown-zero-lift-demi-permanent-hair-color-60ml","title":"Wella Professionals Shinefinity Glaze 07\/97 Ash Brown Zero Lift Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity Glaze 07\/97 Ash Brown is a professional zero-lift demi-permanent hair glaze designed to deliver soft ash-brown tonal refinement with a cool, natural finish. Powered by Balanced pH Technology, it enhances tone and shine without lifting the natural hair base. This makes it ideal for neutralizing warmth, refreshing faded color, and adding a smooth ash-brown gloss effect while maintaining natural depth and hair integrity. The 60ml tube is formulated for use with Shinefinity Activator for salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional zero-lift hair glaze.\u003c\/li\u003e\n\u003cli\u003eShade: 07\/97 Ash Brown.\u003c\/li\u003e\n\u003cli\u003eShinefinity demi-permanent system.\u003c\/li\u003e\n\u003cli\u003eCool ash-brown tonal result.\u003c\/li\u003e\n\u003cli\u003eNo lift, no damage technology.\u003c\/li\u003e\n\u003cli\u003eBalanced pH formula for hair protection.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and smoothness.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers natural ash-brown tone refresh.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize warm or brassy tones.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and luminosity.\u003c\/li\u003e\n\u003cli\u003eMaintains natural hair depth (no lightening).\u003c\/li\u003e\n\u003cli\u003eImproves softness and smooth finish.\u003c\/li\u003e\n\u003cli\u003eProvides salon-quality glossy result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced pH Technology:\u003c\/strong\u003e Helps maintain optimal pH for smooth color development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect-acting Glaze Pigments:\u003c\/strong\u003e Provide cool ash-brown tonal enhancement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Improve softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier System:\u003c\/strong\u003e Helps ensure even results across hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with Shinefinity Activator, the glaze deposits ash-brown pigments onto the hair surface without lifting the natural pigment. This creates a translucent, glossy finish that reduces warmth, enhances tone balance, and improves overall shine and smoothness.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with Shinefinity Activator in recommended 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eProcess for 5e20 minutes depending on desired intensity.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural or colored hair.\u003c\/li\u003e\n\u003cli\u003eClients wanting ash tone refresh without lift.\u003c\/li\u003e\n\u003cli\u003eBrassy hair needing neutralization.\u003c\/li\u003e\n\u003cli\u003eSalon glossing and toning services.\u003c\/li\u003e\n\u003cli\u003eAll hair types requiring cool brown tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth gel-cream glaze.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft ash-brown glossy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eZero-damage glossing system.\u003c\/li\u003e\n\u003cli\u003eNatural ash-brown tonal correction.\u003c\/li\u003e\n\u003cli\u003eHigh shine salon finish.\u003c\/li\u003e\n\u003cli\u003eNo lift, preserves natural hair depth.\u003c\/li\u003e\n\u003cli\u003eIdeal for cool, modern brunette looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWella Professionals Shinefinity 07\/97 Ash Brown\u003c\/strong\u003e delivers advanced zero-lift glazing technology that enhances tone, reduces warmth, and improves shine while maintaining natural hair depth, making it ideal for professional salon gloss services.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional or experienced users.\u003c\/li\u003e\n\u003cli\u003eUse only with recommended Shinefinity Activator.\u003c\/li\u003e\n\u003cli\u003ePerform allergy test before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eFollow instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Shinefinity Glaze 07\/97 Ash Brown 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does Shinefinity 07\/97 lighten hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a zero-lift glaze and does not lighten hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What result does Ash Brown give?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt gives a cool ash-brown tone with a glossy finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it permanent color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a demi-permanent glaze.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used on natural hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it works on both natural and colored hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is its main benefit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt neutralizes warmth while adding shine and smoothness.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310689009955,"sku":"QO4068359103342GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/aeXx6WjoPTor3M6CUayHbp.jpg?v=1783441785","url":"https:\/\/indicrest.au\/products\/wella-professionals-shinefinity-glaze-07-97-ash-brown-zero-lift-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}