Wella Professionals Shinefinity Glaze 07/97 Ash Brown Zero Lift Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Shinefinity Glaze 07/97 Ash Brown is a professional zero-lift demi-permanent hair glaze designed to deliver soft ash-brown tonal refinement with a cool, natural finish. Powered by Balanced pH Technology, it enhances tone and shine without lifting the natural hair base. This makes it ideal for neutralizing warmth, refreshing faded color, and adding a smooth ash-brown gloss effect while maintaining natural depth and hair integrity. The 60ml tube is formulated for use with Shinefinity Activator for salon-quality results.

Key Features

• Professional zero-lift hair glaze.
• Shade: 07/97 Ash Brown.
• Shinefinity demi-permanent system.
• Cool ash-brown tonal result.
• No lift, no damage technology.
• Balanced pH formula for hair protection.
• Enhances shine and smoothness.
• 60ml professional tube.

Key Benefits

• Delivers natural ash-brown tone refresh.
• Helps neutralize warm or brassy tones.
• Enhances shine and luminosity.
• Maintains natural hair depth (no lightening).
• Improves softness and smooth finish.
• Provides salon-quality glossy result.

Main Ingredients

• Balanced pH Technology: Helps maintain optimal pH for smooth color development.
• Direct-acting Glaze Pigments: Provide cool ash-brown tonal enhancement.
• Conditioning Agents: Improve softness and manageability.
• Metal Purifier System: Helps ensure even results across hair types.

How It Works

When mixed with Shinefinity Activator, the glaze deposits ash-brown pigments onto the hair surface without lifting the natural pigment. This creates a translucent, glossy finish that reduces warmth, enhances tone balance, and improves overall shine and smoothness.

How to Use

1. Mix with Shinefinity Activator in recommended 1:1 ratio.
2. Apply evenly to clean, towel-dried hair.
3. Process for 5e20 minutes depending on desired intensity.
4. Rinse thoroughly with water.
5. Style as desired.

Who Is It Suitable For?

• Natural or colored hair.
• Clients wanting ash tone refresh without lift.
• Brassy hair needing neutralization.
• Salon glossing and toning services.
• All hair types requiring cool brown tones.

Texture, Finish & Fragrance

• Texture: Smooth gel-cream glaze.
• Finish: Soft ash-brown glossy finish.
• Fragrance: Mild professional salon scent.

Why You'll Love It

• Zero-damage glossing system.
• Natural ash-brown tonal correction.
• High shine salon finish.
• No lift, preserves natural hair depth.
• Ideal for cool, modern brunette looks.

Why Choose This Product?

Wella Professionals Shinefinity 07/97 Ash Brown delivers advanced zero-lift glazing technology that enhances tone, reduces warmth, and improves shine while maintaining natural hair depth, making it ideal for professional salon gloss services.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close tube tightly after use.
• Keep out of reach of children.

Safety Information

• For professional or experienced users.
• Use only with recommended Shinefinity Activator.
• Perform allergy test before use.
• Avoid contact with eyes.
• Follow instructions carefully.

Package Includes

• 1 x Wella Professionals Shinefinity Glaze 07/97 Ash Brown 60ml

Frequently Asked Questions

Q. Does Shinefinity 07/97 lighten hair?

No, it is a zero-lift glaze and does not lighten hair.

Q. What result does Ash Brown give?

It gives a cool ash-brown tone with a glossy finish.

Q. Is it permanent color?

No, it is a demi-permanent glaze.

Q. Can it be used on natural hair?

Yes, it works on both natural and colored hair.

Q. What is its main benefit?

It neutralizes warmth while adding shine and smoothness.