{"product_id":"wella-professionals-shinefinity-glaze-07-12-medium-blonde-ash-matte-60ml-zero-lift-demi-permanent-hair-color","title":"Wella Professionals Shinefinity Glaze 07\/12 Medium Blonde Ash Matte, 60ml Zero-Lift Demi-Permanent Hair Color","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity Glaze 07\/12 Medium Blonde Ash Matte 60ml is a professional zero-lift demi-permanent hair color designed to create a cool medium blonde result with ash and matte reflects. Powered by Shinefinity Balanced pH Technology, this ammonia-free formula delivers translucent, true-to-tone color while enhancing exceptional shine and maintaining the natural feel of the hair. Ideal for glossing, toning, neutralizing unwanted warmth, and refreshing existing color, it provides healthy-looking, silky hair without lifting the natural base.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional zero-lift demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 07\/12 Medium Blonde Ash Matte.\u003c\/li\u003e\n\u003cli\u003eBalanced pH Technology.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free, silicone-free, alcohol-free, and vegan formula.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize unwanted warm tones.\u003c\/li\u003e\n\u003cli\u003eProvides glossy, translucent color results.\u003c\/li\u003e\n\u003cli\u003eIdeal for glossing, toning, and color refreshing.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a cool medium blonde ash matte finish.\u003c\/li\u003e\n\u003cli\u003eEnhances brilliant, healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eRefreshes existing hair color without lifting the natural base.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, silky, and smooth.\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of even, true-to-tone color.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, color-treated, and pre-lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced pH Technology:\u003c\/strong\u003e Helps deliver color while maintaining the hair's natural feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help create cool ash matte blonde tones with translucent results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve softness, smoothness, and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlossing Complex:\u003c\/strong\u003e Helps enhance luminous, healthy-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Shinefinity Activator, the balanced pH formula deposits translucent color pigments without lightening the natural hair color. It smooths the hair cuticle, helping create silky hair with a glossy finish while minimizing unwanted warmth. The color lasts for up to 6 weeks with proper care.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Shinefinity Activator according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for up to 20 minutes, depending on the desired result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain shine and color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural blonde hair.\u003c\/li\u003e\n\u003cli\u003ePre-lightened or highlighted hair.\u003c\/li\u003e\n\u003cli\u003eColor-treated hair.\u003c\/li\u003e\n\u003cli\u003eIndividuals looking to neutralize warm blonde tones.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional gel-cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool medium blonde with ash matte reflects and exceptional glossy shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity Glaze 07\/12 delivers sophisticated cool blonde tones with impressive shine while preserving the natural character of the hair. Its zero-lift formula is ideal for refreshing color, toning blondes, and achieving silky, salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional Shinefinity color glaze from Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eZero lift and zero damage technology.\u003c\/li\u003e\n\u003cli\u003eBalanced pH formula.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free, silicone-free, and alcohol-free.\u003c\/li\u003e\n\u003cli\u003ePerfect for glossing, toning, and refreshing blonde hair.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eProfessional Hair Care Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways mix with the dedicated Wella Professionals Shinefinity Activator.\u003c\/li\u003e\n\u003cli\u003eUse sulfate-free, color-safe shampoo and conditioner to maintain the glossy finish.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat styling to help preserve color vibrancy.\u003c\/li\u003e\n\u003cli\u003eConsult the Wella Professionals shade chart when blending with other Shinefinity shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during mixing and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor professional use or use by experienced individuals following the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Professionals Shinefinity Activator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Shinefinity Glaze 07\/12 Medium Blonde Ash Matte 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Shinefinity 07\/12 a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is a zero-lift demi-permanent color glaze that enhances tone and shine without lightening the natural hair color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 07\/12?\u003c\/strong\u003e\u003cbr\u003e\n07\/12 is Medium Blonde Ash Matte, designed to create a cool blonde result with ash and matte reflects while helping neutralize unwanted warmth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this formula contain ammonia?\u003c\/strong\u003e\u003cbr\u003e\nNo. Shinefinity features an ammonia-free, silicone-free, alcohol-free, and vegan formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Do I need a Shinefinity Activator?\u003c\/strong\u003e\u003cbr\u003e\nYes. The color should be mixed with the dedicated Wella Professionals Shinefinity Activator according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How long does the color last?\u003c\/strong\u003e\u003cbr\u003e\nWith proper hair care, Shinefinity Glaze provides translucent color and glossy shine for up to 6 weeks.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310124319011,"sku":"QO4064666329611GT","price":24.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/L5AVJWQ6eB2RCa9DJ2QM5s.jpg?v=1783437136","url":"https:\/\/indicrest.au\/products\/wella-professionals-shinefinity-glaze-07-12-medium-blonde-ash-matte-60ml-zero-lift-demi-permanent-hair-color","provider":"Indicrest Australia","version":"1.0","type":"link"}