Wella Professionals Shinefinity Glaze 07/12 Medium Blonde Ash Matte, 60ml Zero-Lift Demi-Permanent Hair Color

Product Overview

Wella Professionals Shinefinity Glaze 07/12 Medium Blonde Ash Matte 60ml is a professional zero-lift demi-permanent hair color designed to create a cool medium blonde result with ash and matte reflects. Powered by Shinefinity Balanced pH Technology, this ammonia-free formula delivers translucent, true-to-tone color while enhancing exceptional shine and maintaining the natural feel of the hair. Ideal for glossing, toning, neutralizing unwanted warmth, and refreshing existing color, it provides healthy-looking, silky hair without lifting the natural base.

Key Features

• Professional zero-lift demi-permanent hair color.
• Shade: 07/12 Medium Blonde Ash Matte.
• Balanced pH Technology.
• Ammonia-free, silicone-free, alcohol-free, and vegan formula.
• Helps neutralize unwanted warm tones.
• Provides glossy, translucent color results.
• Ideal for glossing, toning, and color refreshing.
• Professional 60ml salon tube.

Key Benefits

• Creates a cool medium blonde ash matte finish.
• Enhances brilliant, healthy-looking shine.
• Refreshes existing hair color without lifting the natural base.
• Leaves hair feeling soft, silky, and smooth.
• Helps improve the appearance of even, true-to-tone color.
• Suitable for natural, color-treated, and pre-lightened hair.

Main Ingredients

• Balanced pH Technology: Helps deliver color while maintaining the hair's natural feel.
• Professional Color Pigments: Help create cool ash matte blonde tones with translucent results.
• Conditioning Agents: Help improve softness, smoothness, and shine.
• Glossing Complex: Helps enhance luminous, healthy-looking shine.

How It Works

When mixed with the recommended Wella Professionals Shinefinity Activator, the balanced pH formula deposits translucent color pigments without lightening the natural hair color. It smooths the hair cuticle, helping create silky hair with a glossy finish while minimizing unwanted warmth. The color lasts for up to 6 weeks with proper care.

How to Use

• Mix with the recommended Wella Professionals Shinefinity Activator according to the manufacturer's instructions.
• Apply evenly to clean, towel-dried or dry hair.
• Leave on for up to 20 minutes, depending on the desired result.
• Rinse thoroughly with water.
• Style as desired.
• Use color-safe hair care products to help maintain shine and color longevity.

Who Is It Suitable For?

• Natural blonde hair.
• Pre-lightened or highlighted hair.
• Color-treated hair.
• Individuals looking to neutralize warm blonde tones.
• Professional hairstylists and experienced users.

Texture, Finish & Fragrance

• Texture: Smooth professional gel-cream color.
• Finish: Cool medium blonde with ash matte reflects and exceptional glossy shine.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

Wella Professionals Shinefinity Glaze 07/12 delivers sophisticated cool blonde tones with impressive shine while preserving the natural character of the hair. Its zero-lift formula is ideal for refreshing color, toning blondes, and achieving silky, salon-quality results.

Why Choose This Product?

• Professional Shinefinity color glaze from Wella Professionals.
• Zero lift and zero damage technology.
• Balanced pH formula.
• Ammonia-free, silicone-free, and alcohol-free.
• Perfect for glossing, toning, and refreshing blonde hair.
• Professional 60ml tube.

Professional Hair Care Tips

• Always mix with the dedicated Wella Professionals Shinefinity Activator.
• Use sulfate-free, color-safe shampoo and conditioner to maintain the glossy finish.
• Avoid excessive heat styling to help preserve color vibrancy.
• Consult the Wella Professionals shade chart when blending with other Shinefinity shades.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair color products may cause allergic reactions.
• Perform a skin allergy test 48 hours before each application.
• Wear suitable gloves during mixing and application.
• Avoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.
• For professional use or use by experienced individuals following the manufacturer's instructions.
• Use only with the recommended Wella Professionals Shinefinity Activator.

Package Includes

• 1 x Wella Professionals Shinefinity Glaze 07/12 Medium Blonde Ash Matte 60ml.

Frequently Asked Questions

Q. Is Shinefinity 07/12 a permanent hair color?
No. It is a zero-lift demi-permanent color glaze that enhances tone and shine without lightening the natural hair color.

Q. What shade is 07/12?
07/12 is Medium Blonde Ash Matte, designed to create a cool blonde result with ash and matte reflects while helping neutralize unwanted warmth.

Q. Does this formula contain ammonia?
No. Shinefinity features an ammonia-free, silicone-free, alcohol-free, and vegan formula.

Q. Do I need a Shinefinity Activator?
Yes. The color should be mixed with the dedicated Wella Professionals Shinefinity Activator according to the manufacturer's instructions.

Q. How long does the color last?
With proper hair care, Shinefinity Glaze provides translucent color and glossy shine for up to 6 weeks.