{"product_id":"wella-professionals-shinefinity-07-97-mocha-beige-zero-lift-glaze-hair-colour-60ml-demi-permanent-hair-colour","title":"Wella Professionals Shinefinity 07\/97 Mocha Beige Zero Lift Glaze Hair Colour, 60ml | Demi-Permanent Hair Colour","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity 07\/97 Mocha Beige Zero Lift Glaze Hair Colour 60ml is a professional demi-permanent hair colour designed to enhance tone, refresh colour, and deliver luminous shine without lifting the natural hair level. Shade 07\/97 Mocha Beige creates a cool beige finish with soft mocha reflects, making it ideal for refreshing blonde and light brown hair or adding sophisticated neutral tones. The ammonia-free, pH-balanced Zero Lift Glaze formula leaves hair looking naturally radiant, smooth, and healthy-looking while maintaining hair integrity.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent Zero Lift Glaze hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 07\/97 Mocha Beige.\u003c\/li\u003e\n\u003cli\u003eEnhances hair tone without lifting the natural hair level.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded colour and boost shine.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free, pH-balanced formula.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and colour-treated hair.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003cli\u003e60ml colour tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates cool mocha beige tones with a natural-looking finish.\u003c\/li\u003e\n\u003cli\u003eRefreshes existing hair colour between colouring services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and smooth.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSupports even colour application.\u003c\/li\u003e\n\u003cli\u003eIdeal for glossing and tonal enhancement services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero Lift Glaze Technology:\u003c\/strong\u003e Helps deposit colour without lightening the natural hair level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help deliver rich, even, and natural-looking colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced pH Formula:\u003c\/strong\u003e Helps maintain smooth, healthy-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe Shinefinity Zero Lift Glaze formula deposits colour pigments onto the hair to refresh tone, enhance shine, and create a cool mocha beige finish without lifting the natural base. The conditioning formula helps maintain smoothness and leaves hair looking glossy and vibrant.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Shinefinity Activator according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave to develop for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eCondition if required.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions for mixing ratios and processing times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003eColour-treated hair.\u003c\/li\u003e\n\u003cli\u003eIndividuals looking to achieve cool beige or mocha-toned results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth gel-cream colour glaze.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool mocha beige, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eZero Lift technology helps preserve the natural hair level.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with a natural-looking colour finish.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing faded colour between salon visits.\u003c\/li\u003e\n\u003cli\u003eProfessional ammonia-free formula.\u003c\/li\u003e\n\u003cli\u003eSuitable for glossing, toning, and colour enhancement services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity 07\/97 Mocha Beige delivers salon-quality colour enhancement with exceptional shine and a naturally cool beige finish. Its Zero Lift formula helps refresh hair colour while maintaining softness and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Shinefinity 07\/97 Mocha Beige Zero Lift Glaze Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is Shinefinity 07\/97 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003eNo, it is a professional demi-permanent Zero Lift Glaze hair colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What shade is 07\/97?\u003c\/strong\u003e\u003cbr\u003eShade 07\/97 is Mocha Beige, offering cool beige tones with soft mocha reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does Shinefinity lighten natural hair?\u003c\/strong\u003e\u003cbr\u003eNo, the Zero Lift technology is designed to enhance tone without lifting the natural hair level.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Which activator should I use?\u003c\/strong\u003e\u003cbr\u003eUse the recommended Wella Professionals Shinefinity Activator according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is an allergy test recommended?\u003c\/strong\u003e\u003cbr\u003eYes, perform an allergy alert test 48 hours before every hair colouring application.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310768111907,"sku":"QO4068359103366GT","price":25.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/fZPnJSnJimGkC4vXKdyAcN.jpg?v=1783443556","url":"https:\/\/indicrest.au\/products\/wella-professionals-shinefinity-07-97-mocha-beige-zero-lift-glaze-hair-colour-60ml-demi-permanent-hair-colour","provider":"Indicrest Australia","version":"1.0","type":"link"}