{"product_id":"wella-professionals-shinefinity-04-12-medium-brown-ash-matte-demi-permanent-hair-color-60ml","title":"Wella Professionals Shinefinity 04\/12 Medium Brown Ash Matte Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity 04\/12 Medium Brown Ash Matte is a professional demi-permanent hair color glaze formulated to enhance hair with cool ash matte tones and exceptional-looking shine. Powered by balanced pH technology, this zero-lift formula helps refresh, tone, and enrich natural or color-treated hair while maintaining a smooth, silky feel. Ideal for glossing, toning, and color-refreshing services, the 60ml tube is designed for use with the recommended Wella Professionals Shinefinity Activator.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color glaze.\u003c\/li\u003e\n\u003cli\u003eShade 04\/12 Medium Brown Ash Matte.\u003c\/li\u003e\n\u003cli\u003eBalanced pH technology with zero-lift color enhancement.\u003c\/li\u003e\n\u003cli\u003eHelps refresh and refine existing hair color.\u003c\/li\u003e\n\u003cli\u003eProvides a glossy, natural-looking finish.\u003c\/li\u003e\n\u003cli\u003eSmooth gel-cream consistency for precise application.\u003c\/li\u003e\n\u003cli\u003eSuitable for glossing, toning, and color-refreshing services.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Wella Professionals Shinefinity Activator.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances hair with cool ash matte brown tones.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded hair color between salon visits.\u003c\/li\u003e\n\u003cli\u003eSupports radiant-looking shine and a silky hair feel.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003eProvides even tonal enhancement without lifting the natural hair level.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, color-treated, and pre-lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced pH Technology:\u003c\/strong\u003e Helps deliver true-to-tone color while supporting healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help provide rich, even, and natural-looking color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve softness, smoothness, and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe Shinefinity formula deposits demi-permanent color pigments onto the hair to refresh tone and enhance shine without lifting the natural hair level. When mixed with the recommended Wella Professionals Shinefinity Activator, it helps create smooth, glossy, ash matte brown results with a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Shinefinity Activator according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for up to 20 minutes, depending on the desired result.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eStyle as desired after the service.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural medium brown hair.\u003c\/li\u003e\n\u003cli\u003eColor-treated hair.\u003c\/li\u003e\n\u003cli\u003ePre-lightened hair requiring tonal refinement.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking cool ash matte brown tones with enhanced shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Number:\u003c\/strong\u003e 04\/12\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Medium Brown Ash Matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection Name:\u003c\/strong\u003e Cool Chia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Shinefinity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Type:\u003c\/strong\u003e Demi-Permanent Hair Color Glaze.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth gel-cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy medium brown with cool ash matte tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional shine-enhancing demi-permanent color.\u003c\/li\u003e\n\u003cli\u003eBalanced pH technology for true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eIdeal for toning and refreshing brunette hair.\u003c\/li\u003e\n\u003cli\u003eCreates a smooth, glossy finish with natural-looking color.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals salon color innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Shinefinity 04\/12 Medium Brown Ash Matte is ideal for refreshing brunette hair with refined cool tones and luminous shine. Its professional zero-lift formula helps maintain the natural character of the hair while delivering smooth, glossy, and even color results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eRead and follow all instructions before use.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to color eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Shinefinity 04\/12 Medium Brown Ash Matte Demi-Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Shinefinity 04\/12 a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a demi-permanent hair color glaze designed to refresh, tone, and enhance hair while adding exceptional shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product lighten the hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, the Shinefinity formula is designed as a zero-lift color glaze that enhances existing hair color without lifting the natural hair level.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require an activator?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be used with the recommended Wella Professionals Shinefinity Activator, which is sold separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 04\/12?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e04\/12 is a Medium Brown Ash Matte shade, also known as Cool Chia, offering refined cool brown tones with a glossy finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is developed for professional salon services and experienced users.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310476017955,"sku":"QO4064666329628GT","price":26.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Z6VPq9cBLPCBnksdHhNDoN.jpg?v=1783441585","url":"https:\/\/indicrest.au\/products\/wella-professionals-shinefinity-04-12-medium-brown-ash-matte-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}