Wella Professionals Shinefinity 04/12 Medium Brown Ash Matte Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Shinefinity 04/12 Medium Brown Ash Matte is a professional demi-permanent hair color glaze formulated to enhance hair with cool ash matte tones and exceptional-looking shine. Powered by balanced pH technology, this zero-lift formula helps refresh, tone, and enrich natural or color-treated hair while maintaining a smooth, silky feel. Ideal for glossing, toning, and color-refreshing services, the 60ml tube is designed for use with the recommended Wella Professionals Shinefinity Activator.

Key Features

• Professional demi-permanent hair color glaze.
• Shade 04/12 Medium Brown Ash Matte.
• Balanced pH technology with zero-lift color enhancement.
• Helps refresh and refine existing hair color.
• Provides a glossy, natural-looking finish.
• Smooth gel-cream consistency for precise application.
• Suitable for glossing, toning, and color-refreshing services.
• Designed for use with Wella Professionals Shinefinity Activator.
• 60ml professional salon tube.

Key Benefits

• Enhances hair with cool ash matte brown tones.
• Helps refresh faded hair color between salon visits.
• Supports radiant-looking shine and a silky hair feel.
• Leaves hair feeling soft, smooth, and manageable.
• Provides even tonal enhancement without lifting the natural hair level.
• Suitable for natural, color-treated, and pre-lightened hair.

Main Ingredients

• Balanced pH Technology: Helps deliver true-to-tone color while supporting healthy-looking shine.
• Professional Color Pigments: Help provide rich, even, and natural-looking color results.
• Conditioning Ingredients: Help improve softness, smoothness, and manageability.

How It Works

The Shinefinity formula deposits demi-permanent color pigments onto the hair to refresh tone and enhance shine without lifting the natural hair level. When mixed with the recommended Wella Professionals Shinefinity Activator, it helps create smooth, glossy, ash matte brown results with a natural-looking finish.

How to Use

1. Wear suitable protective gloves.
2. Mix with the recommended Wella Professionals Shinefinity Activator according to the manufacturer's instructions.
3. Apply evenly to towel-dried or dry hair.
4. Leave on for up to 20 minutes, depending on the desired result.
5. Rinse thoroughly with water.
6. Style as desired after the service.

Who Is It Suitable For?

• Natural medium brown hair.
• Color-treated hair.
• Pre-lightened hair requiring tonal refinement.
• Professional hairstylists and experienced users.
• Individuals seeking cool ash matte brown tones with enhanced shine.

Shade Information

• Shade Number: 04/12
• Shade Name: Medium Brown Ash Matte.
• Collection Name: Cool Chia.
• Range: Shinefinity.
• Color Type: Demi-Permanent Hair Color Glaze.
• Size: 60ml.

Texture, Finish & Fragrance

• Texture: Smooth gel-cream color.
• Finish: Glossy medium brown with cool ash matte tones.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional shine-enhancing demi-permanent color.
• Balanced pH technology for true-to-tone results.
• Ideal for toning and refreshing brunette hair.
• Creates a smooth, glossy finish with natural-looking color.
• Trusted Wella Professionals salon color innovation.

Why Choose This Product?

Wella Professionals Shinefinity 04/12 Medium Brown Ash Matte is ideal for refreshing brunette hair with refined cool tones and luminous shine. Its professional zero-lift formula helps maintain the natural character of the hair while delivering smooth, glossy, and even color results.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight and excessive heat.
• Close the tube securely after use.
• Keep out of reach of children.

Safety Information

• Hair color products can cause allergic reactions.
• Read and follow all instructions before use.
• Perform an allergy alert test 48 hours before every application.
• Wear suitable protective gloves during use.
• Avoid contact with eyes.
• Do not use to color eyelashes or eyebrows.
• For external use only.

Package Includes

• 1 x Wella Professionals Shinefinity 04/12 Medium Brown Ash Matte Demi-Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is Shinefinity 04/12 a permanent hair color?

No, it is a demi-permanent hair color glaze designed to refresh, tone, and enhance hair while adding exceptional shine.

Q. Does this product lighten the hair?

No, the Shinefinity formula is designed as a zero-lift color glaze that enhances existing hair color without lifting the natural hair level.

Q. Does it require an activator?

Yes, it should be used with the recommended Wella Professionals Shinefinity Activator, which is sold separately.

Q. What shade is 04/12?

04/12 is a Medium Brown Ash Matte shade, also known as Cool Chia, offering refined cool brown tones with a glossy finish.

Q. Is this suitable for professional salon use?

Yes, it is developed for professional salon services and experienced users.