Wella Professionals Shinefinity 04/07 Bitter Chocolate Zero Lift Glaze Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Shinefinity 04/07 Bitter Chocolate 60ml is a professional zero-lift demi-permanent hair color glaze designed to enhance natural or previously colored hair with rich, multidimensional brown tones and exceptional shine. Shade 04/07 Bitter Chocolate delivers a deep natural brown with warm chocolate undertones while maintaining a true-to-tone finish. Featuring Wella's Balanced pH Technology, this ammonia-free formula helps leave hair feeling silky, smooth, and healthy-looking without lightening the natural hair color. It is suitable for refreshing color, enhancing shine, toning, and glossing services.

Key Features

• Professional zero-lift demi-permanent hair color glaze.
• Shade: 04/07 Bitter Chocolate.
• Rich natural brown with warm chocolate tones.
• Zero ammonia formula.
• Balanced pH Technology for healthy-looking shine.
• Helps create glossy, natural-looking color results.
• Suitable for natural and previously colored hair.
• Professional 60ml salon tube.

Key Benefits

• Enhances hair with rich, multidimensional brown tones.
• Provides exceptional shine and a silky hair feel.
• Refreshes faded color between permanent color services.
• Helps improve the appearance of healthy-looking hair.
• Maintains the natural hair level without lift.
• Gradually fades for flexible color maintenance.

Main Ingredients

• Balanced pH Technology: Helps smooth the hair cuticle for a glossy finish and silky feel.
• Professional Color Pigments: Help deliver rich, true-to-tone Bitter Chocolate color.
• Conditioning Ingredients: Help improve softness and smoothness.
• Ammonia-Free Formula: Designed for comfortable color glazing without lift.

How It Works

When mixed with the recommended Wella Shinefinity Activator, the glaze deposits color pigments onto the hair without lifting the natural base. The pH-balanced formula smooths the hair cuticle, creating reflective shine, rich color depth, and a silky finish that lasts for up to six weeks with appropriate hair care.

How to Use

• Read and follow the manufacturer's instructions before use.
• Mix in a 1:1 ratio with the recommended Wella Shinefinity Activator.
• Apply evenly to towel-dried or dry hair, depending on the desired result.
• Leave on for up to 20 minutes, following the recommended development time.
• Rinse thoroughly with water.
• Complete the routine with products designed for color-treated hair.

Who Is It Suitable For?

• Individuals seeking a rich chocolate brown color glaze.
• Natural and previously colored hair.
• Those looking to refresh faded brunette shades.
• Professional hairstylists and experienced home users.
• Suitable for most hair types.

Texture, Finish & Fragrance

• Texture: Smooth professional gel-cream.
• Finish: Glossy, silky, multidimensional Bitter Chocolate brown.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

Wella Professionals Shinefinity 04/07 Bitter Chocolate enhances brunette hair with rich depth, luminous shine, and a silky feel—all without lifting the natural hair color. Its zero-ammonia formula makes it ideal for glossing, refreshing, and maintaining beautiful salon-inspired results.

Why Choose This Product?

• Professional Shinefinity Zero Lift Glaze from Wella Professionals.
• Rich Bitter Chocolate brown shade.
• Balanced pH Technology for glossy-looking hair.
• Zero ammonia formula.
• Suitable for glossing, refreshing, and toning services.
• Professional 60ml salon tube.

Professional Hair Care Tips

• Use only with the recommended Wella Shinefinity Activator.
• Apply to towel-dried hair for softer results or dry hair for greater color intensity.
• Maintain shine with shampoos and conditioners formulated for color-treated hair.
• Reduce excessive heat styling to help preserve shine and color vibrancy.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair color products may cause allergic reactions in some individuals.
• Carry out a skin allergy test 48 hours before each application.
• Wear suitable gloves during preparation and application.
• Avoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.
• For external use only.
• Use only with the recommended Wella Shinefinity Activator.

Package Includes

• 1 x Wella Professionals Shinefinity 04/07 Bitter Chocolate Zero Lift Glaze Demi-Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is Shinefinity 04/07 a permanent hair color?
No. It is a demi-permanent zero-lift color glaze that enhances tone and shine without lifting the natural hair color.

Q. What shade is 04/07?
Shade 04/07 is Bitter Chocolate, a rich natural brown with warm chocolate undertones.

Q. Does this product contain ammonia?
No. Shinefinity features a zero-ammonia formula designed for glossy, true-to-tone color results.

Q. Do I need a developer?
Yes. This product should be mixed with the compatible Wella Shinefinity Activator before application.

Q. How long does the color last?
With proper hair care, the Shinefinity color glaze can last for up to six weeks.