Wella Professionals Perform Straight Fixation Neutralizing Lotion, 1000ml

Product Overview

Wella Professionals Perform Straight Fixation is a professional neutralizing and fixation lotion designed for use in chemical straightening and smoothing services. It helps stabilize and lock the hair structure after straightening treatment, ensuring long-lasting smoothness, control, and shape retention. This salon-grade formula supports even results while maintaining hair condition and manageability. The 1000ml professional bottle is ideal for high-volume salon use.

Key Features

• Professional straightening fixation/neutralizing lotion.
• Designed for chemical straightening services.
• Helps lock and stabilize hair structure.
• Supports long-lasting straightening results.
• Professional salon-use formula.
• Large 1000ml salon-size bottle.

Key Benefits

• Helps fix and maintain straightened hair shape.
• Improves smoothness and manageability.
• Ensures stable and even straightening results.
• Supports hair structure after chemical treatment.
• Ideal for professional salon applications.
• Provides reliable and consistent performance.

Main Ingredients

• Neutralizing Agents: Help stabilize hair bonds after straightening.
• Fixation Complex: Locks in the newly reshaped hair structure.
• Conditioning Agents: Help maintain softness and reduce dryness.
• pH Balancing System: Helps normalize hair after chemical service.

How It Works

The fixation lotion works by neutralizing and stabilizing the hair after a straightening or smoothing treatment. It helps reform and lock disulfide bonds in their new shape, ensuring the hair remains straight, smooth, and controlled while minimizing damage and maintaining condition.

How to Use

1. Use after straightening cream as per system instructions.
2. Apply evenly to processed hair sections.
3. Leave on for recommended processing time.
4. Rinse thoroughly after fixation process.
5. Proceed with conditioning or post-treatment care.

Who Is It Suitable For?

• Professional salon straightening services.
• Frizzy and unmanageable hair treatments.
• Chemically treated hair requiring smoothing.
• Rebonding and straightening systems.
• High-volume salon use.

Texture, Finish & Fragrance

• Texture: Liquid professional fixation lotion.
• Finish: Smooth, straight, controlled hair results after treatment.
• Fragrance: Mild professional salon scent.

Why You'll Love It

• Helps lock in straightening results.
• Ensures long-lasting smooth finish.
• Professional salon-grade performance.
• Improves manageability after chemical service.
• Reliable large-size salon bottle.

Why Choose This Product?

Wella Professionals Perform Straight Fixation provides essential neutralizing and fixation support for professional straightening services, helping stabilize hair structure, enhance smoothness, and deliver consistent salon-quality results.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close bottle tightly after use.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Use only as directed in straightening system instructions.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Discontinue use if irritation occurs.

Package Includes

• 1 x Wella Professionals Perform Straight Fixation Neutralizing Lotion 1000ml

Frequently Asked Questions

Q. What is this product used for?

It is used to neutralize and fix hair after chemical straightening treatments.

Q. Is it a straightening cream?

No, it is a fixation/neutralizing lotion used after straightening.

Q. Can it be used at home?

No, it is intended for professional salon use only.

Q. Does it damage hair?

When used correctly in a system, it helps stabilize and protect hair structure.

Q. What size is it?

It comes in a 1000ml professional salon bottle.