{"product_id":"wella-professionals-koleston-perfect-rich-naturals-7-18-medium-blonde-ash-pearl-hair-color-60ml","title":"Wella Professionals Koleston Perfect Rich Naturals 7\/18 Medium Blonde Ash Pearl Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Rich Naturals 7\/18 Medium Blonde Ash Pearl Hair Color 60ml is a professional permanent hair colour formulated to deliver balanced, natural-looking blonde results with elegant ash and pearl tones. Designed with advanced colour technology, it helps achieve even colour coverage, healthy-looking shine, and long-lasting colour performance. Suitable for salon professionals and experienced home users, this professional hair colour provides reliable, true-to-tone results across a variety of hair types.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream\u003c\/li\u003e\n\u003cli\u003eShade: 7\/18 Medium Blonde Ash Pearl\u003c\/li\u003e\n\u003cli\u003eRich Naturals series for balanced, natural-looking colour\u003c\/li\u003e\n\u003cli\u003eHelps provide even colour coverage from root to tip\u003c\/li\u003e\n\u003cli\u003eSupports healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for precise application\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring and root touch-ups\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers long-lasting, natural-looking blonde colour\u003c\/li\u003e\n\u003cli\u003eHelps achieve uniform colour results\u003c\/li\u003e\n\u003cli\u003eSupports healthy-looking shine after colouring\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling smooth and manageable\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing colour or colouring natural hair\u003c\/li\u003e\n\u003cli\u003eDesigned to provide reliable grey coverage when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe professional colouring formula combines advanced colour pigments with ME+ technology and Metal Purifier technology to help deliver vibrant, even colour while supporting the appearance of healthy-looking hair during the colouring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent colour cream is mixed with a compatible Wella Welloxon developer to deposit colour pigments evenly throughout the hair. The professional formula helps create balanced ash pearl blonde tones with natural depth and shine while supporting consistent colour performance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRead the product instructions before use.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon developer according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a suitable colour care conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAdults seeking professional permanent hair colour\u003c\/li\u003e\n\u003cli\u003eIndividuals looking for a Medium Blonde Ash Pearl shade\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced home users\u003c\/li\u003e\n\u003cli\u003eThose refreshing blonde hair or covering grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eColour Result\u003c\/h4\u003e\n\u003cp\u003eShade 7\/18 Medium Blonde Ash Pearl offers a refined medium blonde colour with cool ash and soft pearl reflects. The final result may vary depending on your natural hair colour, previous colour history, and overall hair condition.\u003c\/p\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cp\u003eThe rich cream formula spreads evenly for controlled application. After colouring, hair appears smooth with healthy-looking shine and a balanced ash pearl blonde finish.\u003c\/p\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour\u003c\/li\u003e\n\u003cli\u003eNatural-looking ash pearl blonde shade\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for easy application\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking vibrant and glossy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Rich Naturals is trusted by hair professionals for its consistent colour performance and natural-looking results. The advanced formula helps achieve balanced blonde tones while supporting healthy-looking shine and reliable grey coverage when used as directed.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to colour eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided with the product.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cp\u003e1 x Wella Professionals Koleston Perfect Rich Naturals 7\/18 Medium Blonde Ash Pearl Hair Color 60ml\u003c\/p\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour designed for long-lasting results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 7\/18?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 7\/18 is Medium Blonde Ash Pearl, offering cool ash tones balanced with soft pearl reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with a compatible Wella Welloxon developer according to the recommended mixing instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, when used according to Wella's recommended guidelines, it is designed to provide reliable grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for root touch-ups?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is suitable for both root touch-ups and full-head colouring.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310788657443,"sku":"QO8005610477411GT","price":36.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Unh4FBicpjTdFfXHyYrFAt.jpg?v=1783444056","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-rich-naturals-7-18-medium-blonde-ash-pearl-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}