{"product_id":"wella-professionals-koleston-perfect-rich-naturals-10-96-lightest-blonde-cendre-violet-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Rich Naturals 10\/96 Lightest Blonde Cendre Violet Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Rich Naturals 10\/96 Lightest Blonde Cendre Violet Permanent Hair Color 60ml is a professional salon hair colour formulated to create luminous lightest blonde shades with sophisticated cendre violet reflects. Powered by ME+ Dye Technology and Metal Purifier Technology, this permanent hair colour helps deliver true-to-tone colour with exceptional shine and natural-looking depth. When used with the recommended Welloxon Perfect Developer, it provides long-lasting colour performance and helps deliver reliable grey coverage.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/96 Lightest Blonde Cendre Violet.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003ePowered by ME+ Dye Technology for precise colour performance.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology helps improve colour consistency.\u003c\/li\u003e\n\u003cli\u003eHelps provide up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eCreates cool blonde tones with refined cendre violet reflects.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for easy mixing and even application.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates luminous lightest blonde hair with cool cendre violet reflects.\u003c\/li\u003e\n\u003cli\u003eDelivers long-lasting permanent colour.\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted warm or brassy undertones.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine and multidimensional depth.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring, blonde toning, root touch-ups, and grey coverage services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Dye Technology:\u003c\/strong\u003e Designed to deliver accurate colour performance while reducing the risk of developing a new hair colour allergy compared with certain traditional oxidative dye molecules. Hair colourants can still cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier Technology:\u003c\/strong\u003e Helps minimise the impact of metal particles inside the hair during the colouring process for more reliable colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Deliver balanced, long-lasting permanent colour with radiant shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe permanent colour pigments penetrate the hair fibre to create vibrant, multidimensional colour with luminous shine. ME+ Dye Technology supports true-to-tone colour development, while Metal Purifier Technology helps improve colour consistency by reducing the effects of metal particles during the colouring process. Shade 10\/96 combines cool cendre and violet reflects to create refined blonde results and help minimise warm undertones.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix one part Koleston Perfect Hair Color with one part Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to process according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for cool lightest blonde hair with cendre violet reflects.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced colour users.\u003c\/li\u003e\n\u003cli\u003eThose seeking permanent blonde hair colour with reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Luminous lightest blonde with cool cendre violet reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional hair colour fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eElegant cool blonde shade with violet reflects.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology for true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology supports consistent colour performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde toning, grey coverage, and complete colour services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Rich Naturals 10\/96 is designed for those seeking refined lightest blonde hair with cool cendre violet tones and luminous shine. Its advanced professional formula delivers balanced colour, lasting brilliance, and dependable salon-quality performance.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Rich Naturals 10\/96 Lightest Blonde Cendre Violet Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYes. It is a professional permanent hair colour designed to deliver long-lasting, true-to-tone colour with radiant shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUse Welloxon Perfect Developer in a 1:1 mixing ratio according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/96?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e10\/96 is a Lightest Blonde Cendre Violet shade that combines cool ash (cendre) and violet reflects to create a refined blonde finish while helping minimise unwanted yellow or brassy tones.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYes. When used as directed, it helps provide up to 100% grey coverage while maintaining balanced, natural-looking colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for root touch-ups?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eYes. It is suitable for root retouching, full-head colouring, and blonde toning services when applied according to the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310704247075,"sku":"QO8005610654188GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/FvRYXd8EJLQUFxwfKCwyUF.jpg?v=1783442248","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-rich-naturals-10-96-lightest-blonde-cendre-violet-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}