{"product_id":"wella-professionals-koleston-perfect-permanent-hair-dye-5-7-light-brown-brown-60ml-professional-hair-color","title":"Wella Professionals Koleston Perfect Permanent Hair Dye 5\/7 Light Brown Brown, 60ml Professional Hair Color","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Permanent Hair Dye 5\/7 Light Brown Brown 60ml is a professional permanent hair color formulated to deliver rich, true-to-tone light brown results with natural depth and shine. Powered by ME+ Dye Technology and built-in Metal Purifier Technology, this salon-quality hair color helps achieve consistent color performance while supporting healthy-looking hair. Suitable for full-head coloring, root touch-ups, and grey coverage, the creamy formula provides smooth application and long-lasting, vibrant color.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair color.\u003c\/li\u003e\n\u003cli\u003eShade 5\/7 Light Brown Brown.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology for professional color performance.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology to support consistent color results.\u003c\/li\u003e\n\u003cli\u003eProvides rich, true-to-tone permanent color.\u003c\/li\u003e\n\u003cli\u003eCream formula for smooth mixing and precise application.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon services and experienced home users.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve long-lasting, vibrant hair color.\u003c\/li\u003e\n\u003cli\u003eProvides natural-looking light brown tones with depth and dimension.\u003c\/li\u003e\n\u003cli\u003eOffers up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eSupports even color distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, radiant, and healthy.\u003c\/li\u003e\n\u003cli\u003eSuitable for color refreshes, full-color applications, and root maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula contains professional color pigments, conditioning ingredients, ME+ Dye Technology, and Metal Purifier Technology to support reliable color development and healthy-looking results. It is intended to be mixed with a compatible Wella Welloxon Perfect Developer before application.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with a compatible developer, the cream color penetrates the hair to create permanent, true-to-tone color. The advanced formula helps provide even coverage while Metal Purifier Technology supports consistent color development for professional-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRead and follow all manufacturer instructions before use.\u003c\/li\u003e\n\u003cli\u003eMix with a compatible Wella Welloxon Perfect Developer in the recommended ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a natural-looking light brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose looking for permanent hair color with professional-quality results.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced home users.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage and color refresh services.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types where permanent coloring is appropriate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rich, natural-looking, glossy light brown color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect 5\/7 delivers beautiful light brown tones with natural dimension and shine. Its professional formula is designed to provide consistent color performance while helping maintain the appearance of healthy-looking hair, making it ideal for salon-inspired coloring at home or in professional settings.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTrusted professional hair color from Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ and Metal Purifier technologies.\u003c\/li\u003e\n\u003cli\u003eRich, true-to-tone light brown shade.\u003c\/li\u003e\n\u003cli\u003eDesigned for long-lasting color performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-color services and grey coverage.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eProfessional Hair Care Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse only the recommended Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eMaintain color with shampoos and conditioners formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eLimit excessive heat styling to help preserve color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products may cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eCarry out a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only with a compatible developer as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Permanent Hair Dye 5\/7 Light Brown Brown 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair color formulated for long-lasting, true-to-tone results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nWhen used according to the manufacturer's instructions, it is designed to provide up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is the developer included?\u003c\/strong\u003e\u003cbr\u003e\nNo. The compatible Wella Welloxon Perfect Developer is sold separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 5\/7?\u003c\/strong\u003e\u003cbr\u003e\nShade 5\/7 is a Light Brown Brown that creates natural-looking brown tones with balanced depth and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used at home?\u003c\/strong\u003e\u003cbr\u003e\nIt is formulated for professional use but may also be used by experienced home users who carefully follow the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310117339427,"sku":"QO4015600176624GT","price":21.23,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/U2oeNZ8eXzsepPHyAPNEMF.jpg?v=1783437029","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-permanent-hair-dye-5-7-light-brown-brown-60ml-professional-hair-color","provider":"Indicrest Australia","version":"1.0","type":"link"}