Wella Professionals Koleston Perfect Permanent Hair Dye 5/7 Light Brown Brown, 60ml Professional Hair Color

Product Overview

Wella Professionals Koleston Perfect Permanent Hair Dye 5/7 Light Brown Brown 60ml is a professional permanent hair color formulated to deliver rich, true-to-tone light brown results with natural depth and shine. Powered by ME+ Dye Technology and built-in Metal Purifier Technology, this salon-quality hair color helps achieve consistent color performance while supporting healthy-looking hair. Suitable for full-head coloring, root touch-ups, and grey coverage, the creamy formula provides smooth application and long-lasting, vibrant color.

Key Features

• Professional permanent cream hair color.
• Shade 5/7 Light Brown Brown.
• Advanced ME+ Dye Technology for professional color performance.
• Built-in Metal Purifier Technology to support consistent color results.
• Provides rich, true-to-tone permanent color.
• Cream formula for smooth mixing and precise application.
• Suitable for professional salon services and experienced home users.
• 60ml professional salon tube.

Key Benefits

• Helps achieve long-lasting, vibrant hair color.
• Provides natural-looking light brown tones with depth and dimension.
• Offers up to 100% grey coverage when used as directed.
• Supports even color distribution from roots to ends.
• Leaves hair looking smooth, radiant, and healthy.
• Suitable for color refreshes, full-color applications, and root maintenance.

Main Ingredients

The formula contains professional color pigments, conditioning ingredients, ME+ Dye Technology, and Metal Purifier Technology to support reliable color development and healthy-looking results. It is intended to be mixed with a compatible Wella Welloxon Perfect Developer before application.

How It Works

When mixed with a compatible developer, the cream color penetrates the hair to create permanent, true-to-tone color. The advanced formula helps provide even coverage while Metal Purifier Technology supports consistent color development for professional-looking results.

How to Use

• Read and follow all manufacturer instructions before use.
• Mix with a compatible Wella Welloxon Perfect Developer in the recommended ratio.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Finish with shampoo and conditioner formulated for color-treated hair.

Who Is It Suitable For?

• Individuals seeking a natural-looking light brown hair color.
• Those looking for permanent hair color with professional-quality results.
• Professional hairstylists and experienced home users.
• Suitable for grey coverage and color refresh services.
• Suitable for most hair types where permanent coloring is appropriate.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Rich, natural-looking, glossy light brown color.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

Wella Professionals Koleston Perfect 5/7 delivers beautiful light brown tones with natural dimension and shine. Its professional formula is designed to provide consistent color performance while helping maintain the appearance of healthy-looking hair, making it ideal for salon-inspired coloring at home or in professional settings.

Why Choose This Product?

• Trusted professional hair color from Wella Professionals.
• Advanced ME+ and Metal Purifier technologies.
• Rich, true-to-tone light brown shade.
• Designed for long-lasting color performance.
• Suitable for full-color services and grey coverage.
• Professional 60ml tube.

Professional Hair Care Tips

• Always perform a strand test before full application.
• Use only the recommended Wella Welloxon Perfect Developer.
• Maintain color with shampoos and conditioners formulated for color-treated hair.
• Limit excessive heat styling to help preserve color vibrancy.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair color products may cause allergic reactions in some individuals.
• Carry out a skin allergy test 48 hours before each application.
• Wear suitable gloves during preparation and application.
• Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water.
• For external use only.
• Use only with a compatible developer as directed.

Package Includes

• 1 x Wella Professionals Koleston Perfect Permanent Hair Dye 5/7 Light Brown Brown 60ml.

Frequently Asked Questions

Q. Is this a permanent hair color?
Yes, it is a professional permanent hair color formulated for long-lasting, true-to-tone results.

Q. Does this product provide grey coverage?
When used according to the manufacturer's instructions, it is designed to provide up to 100% grey coverage.

Q. Is the developer included?
No. The compatible Wella Welloxon Perfect Developer is sold separately.

Q. What shade is 5/7?
Shade 5/7 is a Light Brown Brown that creates natural-looking brown tones with balanced depth and shine.

Q. Can it be used at home?
It is formulated for professional use but may also be used by experienced home users who carefully follow the manufacturer's instructions.