{"product_id":"wella-professionals-koleston-perfect-me-vibrant-reds-99-44-very-light-blonde-intensive-red-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Vibrant Reds 99\/44 Very Light Blonde Intensive Red Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 99\/44 Very Light Blonde Intensive Red is a professional permanent hair colour that delivers bold, vibrant red tones with brilliant shine and true-to-tone results. Powered by ME+ Technology and Pure Balance Technology, this salon-quality formula provides rich colour performance while helping achieve even coverage and healthy-looking hair. Shade 99\/44 is ideal for creating an intense red result on very light blonde bases and offers up to 100% grey coverage when used with the recommended Welloxon Perfect developer.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 99\/44 Very Light Blonde Intensive Red.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003eME+ Technology and Pure Balance Technology.\u003c\/li\u003e\n\u003cli\u003eDelivers rich, vibrant red colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates bold, intense red colour results.\u003c\/li\u003e\n\u003cli\u003eEnhances healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eProvides even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking vibrant and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology\u003c\/strong\u003e e Advanced colour technology designed to deliver professional colour performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology\u003c\/strong\u003e e Helps minimize the impact of metal impurities during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Deliver rich, long-lasting permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help maintain softness and shine throughout the colouring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the permanent colour penetrates the hair fibre to create vibrant, long-lasting colour while ME+ and Pure Balance Technology help provide even colour results and impressive shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave for the recommended processing time according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003ePreviously coloured hair.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking an intense vibrant red shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Vibrant, glossy, and multidimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBold professional red colour.\u003c\/li\u003e\n\u003cli\u003eExceptional shine and colour depth.\u003c\/li\u003e\n\u003cli\u003eLong-lasting permanent formula.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrusted salon-quality performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 99\/44 combines advanced colour technologies with professional pigments to create striking, long-lasting vibrant red results while maintaining shine, even colour distribution, and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Vibrant Reds 99\/44 Very Light Blonde Intensive Red Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Koleston Perfect ME+ 99\/44 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour formulated for long-lasting results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 99\/44?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 99\/44 is Very Light Blonde Intensive Red from the Vibrant Reds collection, offering bright, vivid red tones.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, when used according to the manufacturer's instructions, it provides up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is intended for professional salon use or experienced users familiar with permanent hair colouring.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310808285475,"sku":"QO8005610528700GT","price":25.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/5yLgoT7qtvepgoVjzjM2MQ.jpg?v=1783444428","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-vibrant-reds-99-44-very-light-blonde-intensive-red-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}