Wella Professionals Koleston Perfect ME+ Vibrant Reds 99/44 Very Light Blonde Intensive Red Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ 99/44 Very Light Blonde Intensive Red is a professional permanent hair colour that delivers bold, vibrant red tones with brilliant shine and true-to-tone results. Powered by ME+ Technology and Pure Balance Technology, this salon-quality formula provides rich colour performance while helping achieve even coverage and healthy-looking hair. Shade 99/44 is ideal for creating an intense red result on very light blonde bases and offers up to 100% grey coverage when used with the recommended Welloxon Perfect developer.

Key Features

• Professional permanent hair colour.
• Shade 99/44 Very Light Blonde Intensive Red.
• Part of the Koleston Perfect ME+ Vibrant Reds collection.
• ME+ Technology and Pure Balance Technology.
• Delivers rich, vibrant red colour with brilliant shine.
• Provides long-lasting, true-to-tone colour.
• Up to 100% grey coverage when used as directed.
• 60ml professional colour tube.

Key Benefits

• Creates bold, intense red colour results.
• Enhances healthy-looking shine.
• Provides even colour from roots to ends.
• Supports reliable grey coverage.
• Leaves hair looking vibrant and smooth.

Main Ingredients

• ME+ Technology e Advanced colour technology designed to deliver professional colour performance.
• Pure Balance Technology e Helps minimize the impact of metal impurities during colouring.
• Professional Colour Pigments e Deliver rich, long-lasting permanent colour.
• Conditioning Ingredients e Help maintain softness and shine throughout the colouring process.

How It Works

When mixed with the recommended Wella Welloxon Perfect developer, the permanent colour penetrates the hair fibre to create vibrant, long-lasting colour while ME+ and Pure Balance Technology help provide even colour results and impressive shine.

How to Use

• Wear suitable protective gloves.
• Mix in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.
• Apply evenly to dry, unwashed hair.
• Leave for the recommended processing time according to the manufacturer's instructions.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• For professional use or experienced users.

Who Is It Suitable For?

• Professional hairstylists.
• Experienced home users.
• Natural hair.
• Previously coloured hair.
• Anyone seeking an intense vibrant red shade.

Texture, Finish & Fragrance

• Texture: Professional cream colour.
• Finish: Vibrant, glossy, and multidimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Bold professional red colour.
• Exceptional shine and colour depth.
• Long-lasting permanent formula.
• Reliable grey coverage.
• Trusted salon-quality performance.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ 99/44 combines advanced colour technologies with professional pigments to create striking, long-lasting vibrant red results while maintaining shine, even colour distribution, and healthy-looking hair.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Avoid excessive heat.

Safety Information

• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• For external use only.
• Avoid contact with the eyes.
• Wear suitable protective gloves during application.
• Keep out of reach of children.
• Follow all manufacturer's instructions carefully.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ Vibrant Reds 99/44 Very Light Blonde Intensive Red Hair Color 60ml

Frequently Asked Questions

Q. Is Koleston Perfect ME+ 99/44 a permanent hair colour?

Yes, it is a professional permanent hair colour formulated for long-lasting results.

Q. What shade is 99/44?

Shade 99/44 is Very Light Blonde Intensive Red from the Vibrant Reds collection, offering bright, vivid red tones.

Q. Does this product require a developer?

Yes, it should be mixed in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.

Q. Can it cover grey hair?

Yes, when used according to the manufacturer's instructions, it provides up to 100% grey coverage.

Q. Is this suitable for professional use?

Yes, it is intended for professional salon use or experienced users familiar with permanent hair colouring.