{"product_id":"wella-professionals-koleston-perfect-me-vibrant-reds-99-44-very-light-blonde-intense-red-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Vibrant Reds 99\/44 Very Light Blonde Intense Red Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Vibrant Reds 99\/44 Very Light Blonde Intense Red Permanent Hair Color 60ml is a professional permanent hair colour formulated to create vibrant, high-intensity red results with brilliant shine and exceptional colour depth. Part of the Koleston Perfect ME+ Vibrant Reds collection, this salon-quality formula features ME+ Dye Technology and Built-in Metal Purifier Technology to deliver true-to-tone colour, reliable grey coverage, and long-lasting performance while helping maintain healthy-looking hair. Shade 99\/44 creates a very light blonde base with intense red reflects for striking, vibrant colour.\n\n\u003c\/p\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: 99\/44 Very Light Blonde Intense Red.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps provide up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eCreates vibrant red colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eLong-lasting true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates bold, vibrant red colour with intense reflects.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Dye Technology:\u003c\/strong\u003e Designed to deliver true-to-tone colour while reducing the risk of developing a new hair colour allergy compared with certain traditional oxidative dye molecules. Hair colourants can still cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier Technology:\u003c\/strong\u003e Helps minimise the impact of metal particles during the colouring process for more consistent colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Deliver vibrant red colour with multidimensional shine and depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe permanent colour pigments penetrate the hair fibre to create rich, vibrant red tones with long-lasting intensity. ME+ Technology helps ensure accurate colour development, while Built-in Metal Purifier Technology supports consistent colour performance and radiant shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix one part Koleston Perfect Hair Color with one part Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's recommended timing.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and post-colour treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking vibrant red permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced colour users.\u003c\/li\u003e\n\u003cli\u003eThose looking for long-lasting colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Very light blonde with intense red reflects and radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eBold, vibrant red colour intensity.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ and Metal Purifier technologies.\u003c\/li\u003e\n\u003cli\u003eExceptional shine and colour longevity.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Vibrant Reds 99\/44 is ideal for creating expressive red hair colour with outstanding shine and lasting performance. Its advanced colour technologies help deliver precise, vibrant results while maintaining healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Vibrant Reds 99\/44 Very Light Blonde Intense Red Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour formulated for long-lasting, true-to-tone colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix with Wella Welloxon Perfect Developer in a 1:1 ratio according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 99\/44?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e99\/44 is a Very Light Blonde Intense Red shade that creates vibrant, high-intensity red colour with brilliant shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used as directed, it helps provide up to 100% grey coverage while maintaining vibrant colour performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Koleston Perfect ME+ is developed specifically for professional salon colouring services.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310749139235,"sku":"QO4064666180021GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/FvTMr9pDAPTSYsoaLajya6.jpg?v=1783443132","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-vibrant-reds-99-44-very-light-blonde-intense-red-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}