Wella Professionals Koleston Perfect ME+ Vibrant Reds 99/44 Very Light Blonde Intense Red Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ Vibrant Reds 99/44 Very Light Blonde Intense Red Permanent Hair Color 60ml is a professional permanent hair colour formulated to create vibrant, high-intensity red results with brilliant shine and exceptional colour depth. Part of the Koleston Perfect ME+ Vibrant Reds collection, this salon-quality formula features ME+ Dye Technology and Built-in Metal Purifier Technology to deliver true-to-tone colour, reliable grey coverage, and long-lasting performance while helping maintain healthy-looking hair. Shade 99/44 creates a very light blonde base with intense red reflects for striking, vibrant colour.

Key Features

• Professional permanent hair colour cream.
• Shade: 99/44 Very Light Blonde Intense Red.
• Part of the Koleston Perfect ME+ Vibrant Reds collection.
• Advanced ME+ Dye Technology.
• Built-in Metal Purifier Technology.
• Helps provide up to 100% grey coverage when used as directed.
• Creates vibrant red colour with brilliant shine.
• Long-lasting true-to-tone colour.
• Designed for use with Wella Welloxon Perfect Developer.
• 60ml professional salon tube.

Key Benefits

• Creates bold, vibrant red colour with intense reflects.
• Provides long-lasting permanent colour.
• Enhances shine and colour vibrancy.
• Supports even colour distribution from roots to ends.
• Suitable for professional colouring services.

Main Technologies

• ME+ Dye Technology: Designed to deliver true-to-tone colour while reducing the risk of developing a new hair colour allergy compared with certain traditional oxidative dye molecules. Hair colourants can still cause allergic reactions.
• Built-in Metal Purifier Technology: Helps minimise the impact of metal particles during the colouring process for more consistent colour results.
• Professional Colour Pigments: Deliver vibrant red colour with multidimensional shine and depth.

How It Works

The permanent colour pigments penetrate the hair fibre to create rich, vibrant red tones with long-lasting intensity. ME+ Technology helps ensure accurate colour development, while Built-in Metal Purifier Technology supports consistent colour performance and radiant shine.

How to Use

• Wear suitable protective gloves.
• Mix one part Koleston Perfect Hair Color with one part Wella Welloxon Perfect Developer.
• Apply evenly to dry, unwashed hair.
• Process according to the manufacturer's recommended timing.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and post-colour treatment.

Who Is It Suitable For?

• Individuals seeking vibrant red permanent hair colour.
• Professional hairstylists and experienced colour users.
• Those looking for long-lasting colour with brilliant shine.
• Suitable for most hair types.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Very light blonde with intense red reflects and radiant shine.
• Fragrance: Professional salon fragrance.

Why You'll Love It

• Professional salon-quality permanent colour.
• Bold, vibrant red colour intensity.
• Advanced ME+ and Metal Purifier technologies.
• Exceptional shine and colour longevity.
• Reliable grey coverage when used as directed.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ Vibrant Reds 99/44 is ideal for creating expressive red hair colour with outstanding shine and lasting performance. Its advanced colour technologies help deliver precise, vibrant results while maintaining healthy-looking hair.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after opening.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Wear suitable protective gloves.
• Use only as directed.
• Read and follow all package instructions before use.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ Vibrant Reds 99/44 Very Light Blonde Intense Red Hair Color 60ml.

Frequently Asked Questions

Q. Is this a permanent hair colour?

Yes. It is a professional permanent hair colour formulated for long-lasting, true-to-tone colour results.

Q. What developer should I use?

Mix with Wella Welloxon Perfect Developer in a 1:1 ratio according to the manufacturer's instructions.

Q. What shade is 99/44?

99/44 is a Very Light Blonde Intense Red shade that creates vibrant, high-intensity red colour with brilliant shine.

Q. Does it provide grey coverage?

Yes. When used as directed, it helps provide up to 100% grey coverage while maintaining vibrant colour performance.

Q. Is it suitable for professional salon use?

Yes. Koleston Perfect ME+ is developed specifically for professional salon colouring services.