{"product_id":"wella-professionals-koleston-perfect-me-vibrant-reds-77-44-intense-medium-blonde-red-red-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Vibrant Reds 77\/44 Intense Medium Blonde Red Red Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Vibrant Reds 77\/44 Intense Medium Blonde Red Red is a professional permanent hair color cream formulated to deliver vibrant medium blonde results with bold, intense red reflects. Powered by Wella's advanced Me+, Metal Purifier, and Ultra Precision technologies, this salon-quality formula provides true-to-tone color, up to 100% grey coverage, and healthy-looking shine. Designed for professional salon services, it creates rich, multidimensional red tones with long-lasting performance. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/44 Intense Medium Blonde Red Red.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced Me+, Metal Purifier, and Ultra Precision technologies.\u003c\/li\u003e\n\u003cli\u003eIntense red tonal direction.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates vibrant Intense Medium Blonde Red Red results.\u003c\/li\u003e\n\u003cli\u003eProvides rich, multidimensional red tones.\u003c\/li\u003e\n\u003cli\u003eDelivers true-to-tone permanent color.\u003c\/li\u003e\n\u003cli\u003eProvides up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth with healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eOffers up to 3 levels of lift when used with the appropriate developer. \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with \u003cstrong\u003eMe+ Technology\u003c\/strong\u003e, \u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e, professional color pigments, conditioning agents, and moisturizing ingredients that help deliver vibrant, even color while maintaining the appearance of smooth, healthy-looking hair. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe cream color is mixed with a compatible Wella Welloxon Perfect developer in a 1:1 ratio. Metal Purifier Technology helps reduce the impact of metal particles during coloring, while Ultra Precision Technology ensures even pigment distribution for vibrant, long-lasting red color with brilliant shine. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a professional color care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon hair coloring.\u003c\/li\u003e\n\u003cli\u003eGrey coverage services.\u003c\/li\u003e\n\u003cli\u003eBold red hair transformations.\u003c\/li\u003e\n\u003cli\u003eNatural or previously colored hair.\u003c\/li\u003e\n\u003cli\u003eMost hair types suitable for permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Intense Medium Blonde with vibrant red reflects and healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair color.\u003c\/li\u003e\n\u003cli\u003eBold, vibrant red intensity.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional hairstylists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Vibrant Reds 77\/44 delivers brilliant red color with excellent grey coverage and healthy-looking shine. Its advanced professional technologies provide consistent, true-to-tone results while helping protect hair during the coloring process. \u003c\/p\u003e\n\n\u003ch4\u003eProfessional Hair Color Routine\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test before use.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply according to professional coloring guidelines.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eMaintain your color with professional color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Vibrant Reds 77\/44 Intense Medium Blonde Red Red Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 77\/44?\u003c\/strong\u003e\u003cbr\u003e\nA. Shade 77\/44 is Intense Medium Blonde Red Red from the Koleston Perfect Me+ Vibrant Reds collection, designed to create bold, vibrant red results. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. Mix it in a 1:1 ratio with a compatible Wella Welloxon Perfect developer before application. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It offers up to 100% grey coverage when used according to Wella's professional instructions. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It is formulated specifically for professional salon services and experienced users. \u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310213382435,"sku":"QO8005610667911GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/bobCBvpx3wx5fw7hu3pkvX.jpg?v=1783438450","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-vibrant-reds-77-44-intense-medium-blonde-red-red-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}