Wella Professionals Koleston Perfect Me+ Vibrant Reds 77/43 Medium Intensive Red Gold Blonde Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect Me+ Vibrant Reds 77/43 Medium Intensive Red Gold Blonde 60ml is a professional permanent cream hair color formulated to create a vibrant medium blonde shade with rich red and gold reflects. Featuring Wella's advanced Me+ colour technology and Metal Purifier technology, this salon-quality formula helps deliver even colour application, luminous shine, and true-to-tone colour results. Designed for use with a compatible Wella Professionals developer, it is suitable for professional salon services and experienced users.

Shade Information

• Brand: Wella Professionals
• Range: Koleston Perfect Me+ Vibrant Reds
• Shade Number: 77/43
• Shade Name: Medium Intensive Red Gold Blonde
• Original Shade Name: Mittelblond Intensiv Rot-Gold
• Colour Type: Permanent Hair Color Cream
• Size: 60ml
• Colour Family: Vibrant Reds

Key Features

• Professional permanent cream hair color.
• Medium Intensive Red Gold Blonde shade.
• Rich red and golden reflects for multidimensional colour.
• Powered by Me+ colour technology.
• Enhanced with Metal Purifier technology.
• Cream formula for smooth and even application.
• Supports healthy-looking shine.
• Professional 60ml salon tube.

Key Benefits

• Helps achieve vibrant blonde colour with rich red and gold tones.
• Supports even colour distribution from roots to ends.
• Provides long-lasting permanent colour performance.
• Leaves hair with natural-looking shine.
• Suitable for full-head colouring and root touch-ups.

Main Ingredients

Formulated with professional colour pigments, conditioning ingredients, Me+ colour technology, and Metal Purifier technology to support reliable colour performance. Please refer to the product packaging for the complete ingredient list.

How It Works

When mixed with a compatible Wella Professionals developer, the cream colour formula deposits permanent pigments into the hair fibre to create vibrant colour with multidimensional red and gold reflects while helping maintain even colour results.

How to Use

• Perform a skin allergy test before every application.
• Wear suitable protective gloves.
• Mix with a compatible Wella Professionals developer according to the recommended instructions.
• Apply evenly to dry, unwashed hair.
• Allow the recommended processing time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists.
• Experienced home users.
• Individuals seeking vibrant red and gold blonde tones.
• Root touch-ups and full-head colouring.
• Colour refresh and tonal enhancement.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Medium blonde with vibrant red and gold reflects and healthy-looking shine.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

• Professional salon-quality permanent hair colour.
• Beautiful multidimensional red and gold reflects.
• Easy-to-mix cream consistency.
• Suitable for a variety of colouring techniques.
• Trusted Wella Professionals colour technology.

Why Choose This Product?

Wella Professionals Koleston Perfect Me+ Vibrant Reds 77/43 is designed to deliver luminous Medium Intensive Red Gold Blonde results with even coverage and healthy-looking shine. Its professional cream formula offers dependable performance for achieving vibrant salon-quality colour.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close the tube tightly after use.
• Avoid excessive heat.

Safety Information

• Hair colour products can cause allergic reactions.
• Always perform a skin allergy test before each application.
• Wear suitable gloves during use.
• Avoid contact with eyes.
• For external use only.
• Keep out of reach of children.
• Use only with a compatible Wella Professionals developer according to the manufacturer's instructions.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ Vibrant Reds 77/43 Medium Intensive Red Gold Blonde Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair colour?
Yes, it is a professional permanent cream hair color.

Q. Is a developer included?
No, a compatible Wella Professionals developer must be purchased separately.

Q. What shade is 77/43?
Shade 77/43 is Medium Intensive Red Gold Blonde, combining vibrant red and warm golden reflects for a multidimensional finish.

Q. Can it be used for root touch-ups?
Yes, it is suitable for root touch-ups, full-head colouring, and colour refresh services.

Q. Is it intended for professional use?
Yes, it is developed for professional salon use and may also be used by experienced users according to the manufacturer's instructions.