{"product_id":"wella-professionals-koleston-perfect-me-vibrant-reds-55-44-light-brown-intense-red-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Vibrant Reds 55\/44 Light Brown Intense Red Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Vibrant Reds 55\/44 Light Brown Intense Red is a professional permanent hair color cream designed to deliver rich light brown results with bold, intense red reflects. Powered by Wella's advanced Me+ and Metal Purifier technologies, this salon-quality formula provides true-to-tone color, reliable coverage, and healthy-looking shine. Ideal for professional salon services and experienced users, it creates vibrant, multidimensional color with long-lasting performance. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 55\/44 Light Brown Intense Red.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced Me+ and Metal Purifier technologies.\u003c\/li\u003e\n\u003cli\u003eCream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eHelps provide even color coverage.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eDelivers vibrant Light Brown Intense Red results.\u003c\/li\u003e\n\u003cli\u003eCreates bold, multidimensional red reflects.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even and consistent color coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and glossy.\u003c\/li\u003e\n\u003cli\u003eSupports healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional permanent hair coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with \u003cstrong\u003eMe+ Technology\u003c\/strong\u003e, \u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e, professional color pigments, conditioning agents, and moisturizing ingredients that help deliver rich, even color while maintaining the appearance of soft, healthy-looking hair. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe color cream is mixed with a compatible Wella Welloxon developer in a 1:1 ratio to deposit permanent color pigments throughout the hair fibre. The advanced formula helps create vibrant, true-to-tone color while conditioning ingredients support smoothness and healthy-looking shine. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eMix with a compatible Wella Welloxon developer in a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a professional color care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon hair coloring.\u003c\/li\u003e\n\u003cli\u003eHair requiring vibrant red tones.\u003c\/li\u003e\n\u003cli\u003eNatural or previously colored hair, where appropriate.\u003c\/li\u003e\n\u003cli\u003eMost hair types suitable for permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rich Light Brown with intense red reflects and healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair color.\u003c\/li\u003e\n\u003cli\u003eBold Light Brown Intense Red shade.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003eSupports glossy, healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003ePart of the trusted Wella Professionals Koleston Perfect Me+ Vibrant Reds collection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 55\/44 is formulated to deliver vibrant permanent hair color with reliable coverage, rich pigmentation, and healthy-looking shine. Its professional-grade formula provides consistent, true-to-tone results suitable for salon-quality color services. \u003c\/p\u003e\n\n\u003ch4\u003eProfessional Hair Color Routine\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test before use.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon developer.\u003c\/li\u003e\n\u003cli\u003eApply according to professional coloring guidelines.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and maintain your color with professional color care products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Vibrant Reds 55\/44 Light Brown Intense Red Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is this hair color?\u003c\/strong\u003e\u003cbr\u003e\nA. This is shade 55\/44 Light Brown Intense Red from the Koleston Perfect Me+ Vibrant Reds collection. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It should be mixed with a compatible Wella Welloxon developer in a 1:1 ratio according to the manufacturer's instructions. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It is formulated for professional salon use or experienced users. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform an allergy test before coloring?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. Always perform a skin allergy test 48 hours before every hair color application.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310210433315,"sku":"QO8005610667317GT","price":23.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/kuQji3KXB7p2fgNjfDeKnM.jpg?v=1783438403","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-vibrant-reds-55-44-light-brown-intense-red-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}