{"product_id":"wella-professionals-koleston-perfect-me-vibrant-reds-44-66-intense-medium-brown-red-violet-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Vibrant Reds 44\/66 Intense Medium Brown Red Violet Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Vibrant Reds 44\/66 Intense Medium Brown Red Violet is a professional permanent hair color formulated to deliver bold, vibrant red-violet tones with exceptional depth and brilliant shine. Powered by ME+ Dye Technology, Ultra Precision Technology, and built-in Metal Purifier Technology, this salon-quality formula provides true-to-tone permanent color, up to 100% grey coverage, and long-lasting multidimensional results while helping maintain healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 44\/66 Intense Medium Brown Red Violet.\u003c\/li\u003e\n\u003cli\u003ePart of the Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003eME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eLong-lasting, true-to-tone permanent color.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates rich, intense medium brown red-violet tones.\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant shine and multidimensional color.\u003c\/li\u003e\n\u003cli\u003eProvides even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps achieve up to 100% grey coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, healthy, and vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Dye Technology:\u003c\/strong\u003e Helps deliver vibrant permanent color while reducing the risk of developing a new hair color allergy in individuals who are not already allergic to hair colorants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles for reliable, true-to-tone color performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Precision Technology:\u003c\/strong\u003e Supports even pigment distribution for rich, consistent color results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced permanent cream formula penetrates deep into the hair fiber to create vibrant, long-lasting color. Ultra Precision Technology helps ensure balanced color formation, while Metal Purifier Technology supports consistent results and ME+ Technology delivers brilliant shine with professional-quality performance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix in a 1:1 ratio with Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on according to the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly after processing.\u003c\/li\u003e\n\u003cli\u003eShampoo and apply a post-color treatment.\u003c\/li\u003e\n\u003cli\u003eFor professional use or use as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003eGrey hair.\u003c\/li\u003e\n\u003cli\u003eColor-treated hair.\u003c\/li\u003e\n\u003cli\u003eClients seeking rich red-violet brunette tones.\u003c\/li\u003e\n\u003cli\u003eProfessional permanent coloring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Vibrant, glossy, and multidimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBold Intense Medium Brown Red Violet shade.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent formula.\u003c\/li\u003e\n\u003cli\u003eExcellent grey coverage.\u003c\/li\u003e\n\u003cli\u003eRich shine with true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eLong-lasting vibrant color performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Vibrant Reds 44\/66 combines innovative color technologies with professional-grade pigments to create striking red-violet brunette results. It offers dependable grey coverage, exceptional shine, and vibrant color that stays true over time.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eFor professional use or use as directed.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Vibrant Reds 44\/66 Intense Medium Brown Red Violet Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Koleston Perfect 44\/66 a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair color designed to deliver long-lasting, true-to-tone color with brilliant shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used according to the manufacturer's instructions, it provides up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix with Wella Welloxon Perfect Developer in a 1:1 ratio following the manufacturer's application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 44\/66?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e44\/66 is an Intense Medium Brown Red Violet shade that creates rich brunette color with bold red-violet reflects for a vibrant, multidimensional finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is ME+ Technology?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eME+ Dye Technology helps deliver vibrant permanent color while reducing the risk of developing a new hair color allergy in people who are not already allergic to hair colorants.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310698545443,"sku":"QO8005610655444GT","price":24.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Wsh6uojWTYuNKGSiAjfyXu.jpg?v=1783442053","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-vibrant-reds-44-66-intense-medium-brown-red-violet-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}