{"product_id":"wella-professionals-koleston-perfect-me-special-blondes-12-96-ash-violet-permanent-hair-colour-60ml-professional-hair-colour-cream","title":"Wella Professionals Koleston Perfect Me+ Special Blondes 12\/96 Ash Violet Permanent Hair Colour, 60ml | Professional Hair Colour Cream","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Special Blondes 12\/96 Ash Violet Permanent Hair Colour 60ml is a professional salon hair colour formulated to create ultra-light blonde results with sophisticated ash and violet tones. Designed for advanced blonde colouring services, this permanent hair colour combines Wella's ME+ Dye Technology, Ultra Precision Colour Technology, and an integrated Metal Purifier to help deliver true-to-tone blonde results, luminous shine, and consistent colour performance. When used with the recommended Wella Welloxon Perfect developer, it provides controlled lift, balanced cool tones, and professional salon-quality results.\n\n\u003c\/p\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade 12\/96 Special Blonde Ash Violet.\u003c\/li\u003e\n\u003cli\u003eCreates cool blonde tones with ash and violet reflects.\u003c\/li\u003e\n\u003cli\u003eFormulated with ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Colour Technology for true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier helps protect hair during colouring.\u003c\/li\u003e\n\u003cli\u003eDesigned for professional blonde colouring services.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve luminous, cool blonde colour with ash violet tones.\u003c\/li\u003e\n\u003cli\u003eSupports even colour development from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps minimise unwanted warm undertones.\u003c\/li\u003e\n\u003cli\u003eProvides healthy-looking shine and dimensional blonde results.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable professional colouring performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for advanced blonde colouring and root retouch services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional colour pigments with Wella's ME+ Dye Technology, Ultra Precision Colour Technology, conditioning ingredients, and an integrated Metal Purifier to support vibrant blonde colour, balanced tonal results, and healthy-looking shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the colour cream penetrates the hair fibre to develop permanent colour. The Special Blondes series is designed to provide controlled lift while depositing cool ash and violet pigments to create refined blonde results with excellent clarity and shine. Depending on the selected developer and starting hair level, Special Blonde shades can provide up to five levels of lift.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eSpecial Blonde shades are typically mixed in a 1:2 ratio with the appropriate developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair using professional colouring techniques.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and complete the service with suitable post-colour hair care.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions for mixing ratios, developer selection, and application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eNatural blonde and light brown hair requiring blonde lifting.\u003c\/li\u003e\n\u003cli\u003eClients seeking cool ash violet blonde tones.\u003c\/li\u003e\n\u003cli\u003eProfessional blonde transformation services.\u003c\/li\u003e\n\u003cli\u003eRoot retouch and full-head blonde colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, luminous blonde with balanced ash and violet reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Special Blondes 12\/96 helps create beautifully cool blonde results with elegant ash and violet tonal balance. Its advanced professional formula delivers luminous shine, controlled lift, and salon-quality colour performance for refined blonde looks.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eSpecially formulated for advanced blonde colouring.\u003c\/li\u003e\n\u003cli\u003eME+ Dye Technology and Ultra Precision Colour Technology.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier helps protect hair during colouring.\u003c\/li\u003e\n\u003cli\u003eSupports up to five levels of lift when used as directed.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after each use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and moisture.\u003c\/li\u003e\n\u003cli\u003eUse before the expiry date printed on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products can cause allergic reactions. Perform a skin allergy alert test before every application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways follow all safety instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Special Blondes 12\/96 Ash Violet Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 12\/96?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 12\/96 is a Special Blonde Ash Violet that combines cool ash and violet tones to create a refined, luminous blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour formulated for long-lasting blonde results when used with the recommended Wella Welloxon Perfect developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How much lift can this shade provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDepending on the starting hair colour and developer selected, the Special Blondes range is designed to provide up to five levels of lift when used according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the recommended Wella Welloxon Perfect developer and follow the manufacturer's specified mixing ratio and processing guidelines for your colouring service.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This product is developed for professional salon use and should be applied according to the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310113734947,"sku":"QO8005610628295GT","price":24.24,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/ac8zpGpxxabE3EymvHBrij.jpg?v=1783436972","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-special-blondes-12-96-ash-violet-permanent-hair-colour-60ml-professional-hair-colour-cream","provider":"Indicrest Australia","version":"1.0","type":"link"}