Wella Professionals Koleston Perfect Me+ Special Blondes 12/96 Ash Violet Permanent Hair Colour, 60ml | Professional Hair Colour Cream

Product Overview

Wella Professionals Koleston Perfect Me+ Special Blondes 12/96 Ash Violet Permanent Hair Colour 60ml is a professional salon hair colour formulated to create ultra-light blonde results with sophisticated ash and violet tones. Designed for advanced blonde colouring services, this permanent hair colour combines Wella's ME+ Dye Technology, Ultra Precision Colour Technology, and an integrated Metal Purifier to help deliver true-to-tone blonde results, luminous shine, and consistent colour performance. When used with the recommended Wella Welloxon Perfect developer, it provides controlled lift, balanced cool tones, and professional salon-quality results.

Key Features

• Professional permanent hair colour cream.
• Shade 12/96 Special Blonde Ash Violet.
• Creates cool blonde tones with ash and violet reflects.
• Formulated with ME+ Dye Technology.
• Ultra Precision Colour Technology for true-to-tone colour.
• Integrated Metal Purifier helps protect hair during colouring.
• Designed for professional blonde colouring services.
• 60ml professional salon tube.

Key Benefits

• Helps achieve luminous, cool blonde colour with ash violet tones.
• Supports even colour development from roots to ends.
• Helps minimise unwanted warm undertones.
• Provides healthy-looking shine and dimensional blonde results.
• Designed for reliable professional colouring performance.
• Suitable for advanced blonde colouring and root retouch services.

Main Ingredients

The formula combines professional colour pigments with Wella's ME+ Dye Technology, Ultra Precision Colour Technology, conditioning ingredients, and an integrated Metal Purifier to support vibrant blonde colour, balanced tonal results, and healthy-looking shine.

How It Works

When mixed with the recommended Wella Welloxon Perfect developer, the colour cream penetrates the hair fibre to develop permanent colour. The Special Blondes series is designed to provide controlled lift while depositing cool ash and violet pigments to create refined blonde results with excellent clarity and shine. Depending on the selected developer and starting hair level, Special Blonde shades can provide up to five levels of lift.

How to Use

• For professional use only.
• Mix with the recommended Wella Welloxon Perfect developer according to the manufacturer's instructions.
• Special Blonde shades are typically mixed in a 1:2 ratio with the appropriate developer.
• Apply evenly to dry, unwashed hair using professional colouring techniques.
• Allow the colour to process for the recommended development time.
• Rinse thoroughly and complete the service with suitable post-colour hair care.
• Always follow the manufacturer's instructions for mixing ratios, developer selection, and application.

Who Is It Suitable For?

• Professional hairstylists.
• Natural blonde and light brown hair requiring blonde lifting.
• Clients seeking cool ash violet blonde tones.
• Professional blonde transformation services.
• Root retouch and full-head blonde colouring.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Cool, luminous blonde with balanced ash and violet reflects.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

Wella Professionals Koleston Perfect Me+ Special Blondes 12/96 helps create beautifully cool blonde results with elegant ash and violet tonal balance. Its advanced professional formula delivers luminous shine, controlled lift, and salon-quality colour performance for refined blonde looks.

Why Choose This Product?

• Professional salon-quality permanent hair colour.
• Specially formulated for advanced blonde colouring.
• ME+ Dye Technology and Ultra Precision Colour Technology.
• Integrated Metal Purifier helps protect hair during colouring.
• Supports up to five levels of lift when used as directed.
• Trusted by professional colourists worldwide.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after each use.
• Avoid excessive heat and moisture.
• Use before the expiry date printed on the packaging.

Safety Information

• For professional use only.
• Hair colour products can cause allergic reactions. Perform a skin allergy alert test before every application according to the manufacturer's instructions.
• Wear suitable protective gloves during preparation and application.
• Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water.
• Do not use on eyelashes or eyebrows.
• Keep out of reach of children.
• Always follow all safety instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ Special Blondes 12/96 Ash Violet Permanent Hair Colour 60ml

Frequently Asked Questions

Q. What shade is 12/96?

Shade 12/96 is a Special Blonde Ash Violet that combines cool ash and violet tones to create a refined, luminous blonde finish.

Q. Is this a permanent hair colour?

Yes. It is a professional permanent hair colour formulated for long-lasting blonde results when used with the recommended Wella Welloxon Perfect developer.

Q. How much lift can this shade provide?

Depending on the starting hair colour and developer selected, the Special Blondes range is designed to provide up to five levels of lift when used according to the manufacturer's instructions.

Q. Which developer should I use?

Use the recommended Wella Welloxon Perfect developer and follow the manufacturer's specified mixing ratio and processing guidelines for your colouring service.

Q. Is this suitable for professional salon use?

Yes. This product is developed for professional salon use and should be applied according to the manufacturer's instructions.