{"product_id":"wella-professionals-koleston-perfect-me-special-blonde-12-61-violet-ash-permanent-hair-colour-60ml","title":"Wella Professionals Koleston Perfect ME+ Special Blonde 12\/61 Violet Ash Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Special Blonde 12\/61 Violet Ash is a professional permanent hair colour formulated to create ultra-light blonde shades with cool violet ash reflects. Part of the Special Blonde collection, this salon-quality formula is designed for blonde lifting and toning services, delivering balanced, luminous blonde results with brilliant shine. Featuring advanced ME+ technology and Metal Purifier technology, it helps achieve even colour while maintaining smooth, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: \u003cstrong\u003e12\/61 Special Blonde Violet Ash\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Special Blonde collection.\u003c\/li\u003e\n\u003cli\u003eCool violet ash tone for refined blonde results.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ and Metal Purifier technologies.\u003c\/li\u003e\n\u003cli\u003eCream formula for precise and even application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create bright, cool-toned blonde shades.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps achieve a refined violet ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional blonde colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology\u003c\/strong\u003e e Advanced colour technology designed for reliable professional colour performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e e Helps support more even colour results during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Help create cool violet ash blonde tones with excellent depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help maintain softness and smoothness during the colouring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect Developer, the permanent colour cream helps lift and tone the hair simultaneously. Violet ash pigments help create a cool blonde finish while conditioning ingredients contribute to smoothness and shine. Special Blonde shades are designed to provide up to five levels of lift when used according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eFor Special Blonde shades, follow the manufacturer's recommended mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly after the recommended development time.\u003c\/li\u003e\n\u003cli\u003eComplete the service with an appropriate post-colour treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eExperienced users familiar with permanent hair colouring.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking ultra-light cool blonde results.\u003c\/li\u003e\n\u003cli\u003eSuitable for blonde lifting and toning services where appropriate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth, creamy colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, glossy, and natural-looking blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent blonde colour.\u003c\/li\u003e\n\u003cli\u003eBeautiful violet ash reflects for a cool blonde finish.\u003c\/li\u003e\n\u003cli\u003eBrilliant shine and even colour results.\u003c\/li\u003e\n\u003cli\u003eCreamy formula for precise application.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional blonde colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Special Blonde 12\/61 combines advanced colour technology with professional performance to create luminous, cool blonde results. It is designed for salon-quality lifting and toning services while helping maintain smooth, shiny, and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eMix only with the recommended Wella Professionals Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eThe final shade depends on the starting hair colour and condition.\u003c\/li\u003e\n\u003cli\u003eUse colour-care hair products to help maintain blonde vibrancy and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions. Perform an allergy alert test 48 hours before each application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Special Blonde 12\/61 Violet Ash Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 12\/61?\u003c\/strong\u003e\u003cbr\u003e\n12\/61 is a Special Blonde Violet Ash shade that creates a cool, ultra-light blonde finish with violet ash reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. Wella Professionals Koleston Perfect ME+ is a permanent hair colour designed for professional salon results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for blonde lifting services?\u003c\/strong\u003e\u003cbr\u003e\nYes. The Special Blonde range is designed for blonde lifting and toning services when used according to the manufacturer's recommendations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform an allergy alert test before use?\u003c\/strong\u003e\u003cbr\u003e\nYes. Always perform an allergy alert test 48 hours before each application as recommended by the manufacturer.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310692876579,"sku":"QO8005610654782GT","price":29.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JTnsxEpk63DxVG7UBSGdHy.jpg?v=1783441912","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-special-blonde-12-61-violet-ash-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}