{"product_id":"wella-professionals-koleston-perfect-me-special-blonde-12-11-intensive-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Special Blonde 12\/11 Intensive Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Special Blonde 12\/11 Intensive Ash is a professional permanent hair colour formulated to create ultra-light blonde results with an intense ash tone. Powered by advanced ME+ Technology and Metal Purifier Technology, this salon-quality formula delivers true-to-tone colour, exceptional shine, and controlled lifting when used with the recommended Wella Welloxon Perfect developer. Shade 12\/11 is ideal for achieving cool blonde results while helping neutralize unwanted warm undertones.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 12\/11 Special Blonde Intensive Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Special Blondes collection.\u003c\/li\u003e\n\u003cli\u003eME+ Technology for precise colour performance.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eProfessional cream colour formula.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting, true-to-tone results.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates cool, ash blonde results.\u003c\/li\u003e\n\u003cli\u003eHelps reduce unwanted warm or brassy tones.\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant shine and smooth-looking hair.\u003c\/li\u003e\n\u003cli\u003eProvides even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional blonde colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology\u003c\/strong\u003e e Helps deliver precise, professional colour performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e e Helps reduce the impact of metal impurities during the colouring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Deliver rich, true-to-tone permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help maintain softness and shine during colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the colour cream lifts and deposits cool ash pigments to create luminous blonde results. The advanced formula helps provide consistent colour, brilliant shine, and professional performance. Special Blonde shades are mixed in a 1:2 ratio with the recommended developer.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix 1 part colour with 2 parts Wella Welloxon Perfect developer as recommended for Special Blonde shades.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eNatural blonde hair.\u003c\/li\u003e\n\u003cli\u003ePreviously lightened hair.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a cool ash blonde finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, luminous, and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates clean, cool blonde tones.\u003c\/li\u003e\n\u003cli\u003eProfessional permanent colour formula.\u003c\/li\u003e\n\u003cli\u003eExceptional shine and colour clarity.\u003c\/li\u003e\n\u003cli\u003eTrusted salon-quality performance.\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde lightening and toning services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Special Blonde 12\/11 combines advanced colour technology with professional pigments to create luminous ash blonde results while maintaining shine, even colour distribution, and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Special Blonde 12\/11 Intensive Ash Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Koleston Perfect ME+ 12\/11 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour designed for long-lasting salon-quality results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 12\/11?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 12\/11 is Special Blonde Intensive Ash, designed to create cool blonde results with strong ash reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It should be mixed with the recommended Wella Welloxon Perfect developer using the recommended 1:2 mixing ratio for Special Blonde shades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help reduce warm or brassy tones?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The intensive ash pigments are designed to help create a cooler blonde finish when used appropriately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is formulated for professional salon use or experienced users following the manufacturer's application instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310808809763,"sku":"QO8005610628196GT","price":24.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Nc6wnhQneWU3B4BFKucpoh.jpg?v=1783444438","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-special-blonde-12-11-intensive-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}