{"product_id":"wella-professionals-koleston-perfect-me-special-blonde-12-1-special-blonde-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Special Blonde 12\/1 Special Blonde Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Special Blonde 12\/1 Special Blonde Ash is a professional permanent hair color cream formulated to create cool ash blonde results with exceptional lift, true-to-tone color, and brilliant shine. Powered by advanced ME+ Dye Technology and Pure Balance Technology, this salon-quality formula helps deliver consistent blonde results while supporting healthy-looking hair. Suitable for professional blonde coloring services, it offers controlled lightening with a smooth, creamy consistency for precise application. It is designed to lighten up to 5 levels when used with the recommended developer.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 12\/1 Special Blonde Ash.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003ePure Balance Technology.\u003c\/li\u003e\n\u003cli\u003eHelps lighten hair up to 5 levels when used as directed.\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for smooth mixing and application.\u003c\/li\u003e\n\u003cli\u003eCreates cool ash blonde tones with brilliant-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon services.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates luminous ash blonde color results.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports cool-toned blonde finishes.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and smooth.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent color.\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde transformations and root touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Dye Technology:\u003c\/strong\u003e Advanced color technology designed for vibrant, true-to-tone permanent hair color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Helps support consistent color performance during the coloring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help create cool ash blonde tones with depth and clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help maintain softness and shine during coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Welloxon Perfect developer, the formula penetrates the hair to deposit permanent color pigments while lifting natural hair to create cool Special Blonde Ash results. The advanced technologies help deliver even color development and brilliant shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the color to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a suitable post-color shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eIntended for professional use or experienced users following the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon hair coloring.\u003c\/li\u003e\n\u003cli\u003eNatural blonde and light brown hair where appropriate.\u003c\/li\u003e\n\u003cli\u003eClients seeking cool ash blonde tones.\u003c\/li\u003e\n\u003cli\u003eBlonde lifting and toning services.\u003c\/li\u003e\n\u003cli\u003eRoot touch-ups and full-head color applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, luminous, glossy, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional cosmetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003eElegant cool ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ color technology.\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for precise application.\u003c\/li\u003e\n\u003cli\u003eHelps achieve luminous blonde results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Special Blonde 12\/1 is designed for professionals seeking refined ash blonde results with reliable color performance. Its advanced technologies help create even, radiant blonde shades while maintaining healthy-looking shine and smoothness.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to color eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Special Blonde 12\/1 Special Blonde Ash Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent hair color formulated for long-lasting color results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with a compatible Wella Professionals Welloxon Perfect developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How much lift can this shade provide?\u003c\/strong\u003e\u003cbr\u003e\nWhen used as directed with the recommended developer, the Special Blonde range is designed to lighten hair by up to 5 levels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 12\/1?\u003c\/strong\u003e\u003cbr\u003e\n12\/1 is a Special Blonde Ash shade that helps create cool, luminous blonde results with professional-quality performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the product size?\u003c\/strong\u003e\u003cbr\u003e\nThis professional hair color cream comes in a 60ml tube.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310741143843,"sku":"QO8005610628158GT","price":24.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/kyEetKWgyQ9wzPYTrdjS2s.jpg?v=1783442979","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-special-blonde-12-1-special-blonde-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}