Wella Professionals Koleston Perfect Me+ Special Blonde 12/1 Special Blonde Ash Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect Me+ Special Blonde 12/1 Special Blonde Ash is a professional permanent hair color cream formulated to create cool ash blonde results with exceptional lift, true-to-tone color, and brilliant shine. Powered by advanced ME+ Dye Technology and Pure Balance Technology, this salon-quality formula helps deliver consistent blonde results while supporting healthy-looking hair. Suitable for professional blonde coloring services, it offers controlled lightening with a smooth, creamy consistency for precise application. It is designed to lighten up to 5 levels when used with the recommended developer.

Key Features

• Professional permanent hair color cream.
• Shade: 12/1 Special Blonde Ash.
• Advanced ME+ Dye Technology.
• Pure Balance Technology.
• Helps lighten hair up to 5 levels when used as directed.
• Creamy consistency for smooth mixing and application.
• Creates cool ash blonde tones with brilliant-looking shine.
• Suitable for professional salon services.
• 60ml tube.

Key Benefits

• Creates luminous ash blonde color results.
• Helps achieve even color from roots to ends.
• Supports cool-toned blonde finishes.
• Leaves hair looking glossy and smooth.
• Provides long-lasting permanent color.
• Ideal for blonde transformations and root touch-ups.

Main Ingredients

• ME+ Dye Technology: Advanced color technology designed for vibrant, true-to-tone permanent hair color.
• Pure Balance Technology: Helps support consistent color performance during the coloring process.
• Professional Color Pigments: Help create cool ash blonde tones with depth and clarity.
• Conditioning Ingredients: Help maintain softness and shine during coloring.

How It Works

When mixed with the recommended Wella Professionals Welloxon Perfect developer, the formula penetrates the hair to deposit permanent color pigments while lifting natural hair to create cool Special Blonde Ash results. The advanced technologies help deliver even color development and brilliant shine.

How to Use

• Mix with the recommended Wella Professionals Welloxon Perfect developer according to the manufacturer's instructions.
• Apply evenly to dry, unwashed hair.
• Allow the color to process for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Follow with a suitable post-color shampoo and conditioner.
• Intended for professional use or experienced users following the manufacturer's instructions.

Who Is It Suitable For?

• Professional salon hair coloring.
• Natural blonde and light brown hair where appropriate.
• Clients seeking cool ash blonde tones.
• Blonde lifting and toning services.
• Root touch-ups and full-head color applications.

Texture, Finish & Fragrance

• Texture: Smooth cream color.
• Finish: Cool, luminous, glossy, and natural-looking.
• Fragrance: Mild professional cosmetic fragrance.

Why You'll Love It

• Professional salon-quality formula.
• Elegant cool ash blonde finish.
• Advanced ME+ color technology.
• Creamy consistency for precise application.
• Helps achieve luminous blonde results.

Why Choose This Product?

Wella Professionals Koleston Perfect Me+ Special Blonde 12/1 is designed for professionals seeking refined ash blonde results with reliable color performance. Its advanced technologies help create even, radiant blonde shades while maintaining healthy-looking shine and smoothness.

Storage Instructions

• Store in a cool, dry place.
• Protect from direct sunlight.
• Close the tube securely after use.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colorants can cause allergic reactions.
• Carry out an allergy alert test 48 hours before each application.
• Wear suitable gloves during use.
• Avoid contact with eyes.
• Do not use to color eyelashes or eyebrows.
• Follow the manufacturer's instructions carefully.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ Special Blonde 12/1 Special Blonde Ash Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair color?
Yes. It is a professional permanent hair color formulated for long-lasting color results.

Q. Does this hair color require a developer?
Yes. It should be mixed with a compatible Wella Professionals Welloxon Perfect developer according to the manufacturer's instructions.

Q. How much lift can this shade provide?
When used as directed with the recommended developer, the Special Blonde range is designed to lighten hair by up to 5 levels.

Q. What shade is 12/1?
12/1 is a Special Blonde Ash shade that helps create cool, luminous blonde results with professional-quality performance.

Q. What is the product size?
This professional hair color cream comes in a 60ml tube.