{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-permanent-hair-colour-10-1-light-blonde-ash-60ml","title":"Wella Professionals Koleston Perfect ME+ Rich Naturals Permanent Hair Colour 10\/1 Light Blonde Ash, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 10\/1 Light Blonde Ash is a professional permanent hair colour formulated to create a refined light blonde shade with cool ash reflects. Featuring advanced ME+ technology, this salon-quality colour cream helps deliver even, reliable colour results while enhancing shine and leaving hair looking smooth and healthy. Ideal for achieving elegant ash blonde tones, refreshing blonde hair, or creating natural-looking colour with professional performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: \u003cstrong\u003e10\/1 Light Blonde Ash\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eCool ash blonde tone for a refined finish.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ colour technology.\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for precise and even application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve cool, natural-looking ash blonde hair.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and colour depth.\u003c\/li\u003e\n\u003cli\u003eSupports even colour application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and healthy.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional permanent colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Colour Technology\u003c\/strong\u003e e Designed to deliver reliable professional colour performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Help create balanced ash blonde tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help improve softness, smoothness, and manageability during colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent colour cream works with the recommended developer to penetrate the hair and develop rich, even colour. Cool ash pigments help create a clean light blonde finish while conditioning ingredients support smoothness and shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with an appropriate post-colour treatment.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's professional application guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eExperienced home users familiar with permanent hair colouring.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool light blonde ash shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types depending on the desired colour result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth, creamy colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eElegant ash blonde finish with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eCreamy formula for controlled application.\u003c\/li\u003e\n\u003cli\u003eHelps create even, consistent colour results.\u003c\/li\u003e\n\u003cli\u003eIdeal for achieving sophisticated cool blonde tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 10\/1 Light Blonde Ash combines advanced colour technology with professional performance to create luminous ash blonde colour while helping maintain smooth, manageable, and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eMix only with the recommended Wella Professionals Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eThe final shade may vary depending on the starting hair colour and condition.\u003c\/li\u003e\n\u003cli\u003eUse colour-care products to help maintain colour vibrancy and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions. Perform an allergy alert test 48 hours before each application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 10\/1 Light Blonde Ash Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/1?\u003c\/strong\u003e\u003cbr\u003e\n10\/1 is a Light Blonde Ash shade that provides a cool, refined blonde finish with natural-looking depth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. Wella Professionals Koleston Perfect ME+ is a permanent hair colour designed for long-lasting professional colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this shade suitable for achieving cool blonde tones?\u003c\/strong\u003e\u003cbr\u003e\nYes. The ash reflects are designed to create a cool-toned, natural-looking blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform an allergy alert test before use?\u003c\/strong\u003e\u003cbr\u003e\nYes. Always perform an allergy alert test 48 hours before each application according to the manufacturer's recommendations.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310692811043,"sku":"QO8005610653525GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/jnFBrBjfPBeCWj5Q8STNHK.jpg?v=1783441910","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-permanent-hair-colour-10-1-light-blonde-ash-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}