Wella Professionals Koleston Perfect ME+ Rich Naturals Permanent Hair Colour 10/1 Light Blonde Ash, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ Rich Naturals 10/1 Light Blonde Ash is a professional permanent hair colour formulated to create a refined light blonde shade with cool ash reflects. Featuring advanced ME+ technology, this salon-quality colour cream helps deliver even, reliable colour results while enhancing shine and leaving hair looking smooth and healthy. Ideal for achieving elegant ash blonde tones, refreshing blonde hair, or creating natural-looking colour with professional performance.

Key Features

• Professional permanent hair colour cream.
• Shade: 10/1 Light Blonde Ash.
• Part of the Koleston Perfect ME+ Rich Naturals collection.
• Cool ash blonde tone for a refined finish.
• Advanced ME+ colour technology.
• Creamy consistency for precise and even application.
• Professional 60ml salon tube.

Key Benefits

• Helps achieve cool, natural-looking ash blonde hair.
• Enhances shine and colour depth.
• Supports even colour application from roots to ends.
• Leaves hair looking smooth and healthy.
• Suitable for professional permanent colouring services.

Main Ingredients

• ME+ Colour Technology e Designed to deliver reliable professional colour performance.
• Professional Colour Pigments e Help create balanced ash blonde tones.
• Conditioning Ingredients e Help improve softness, smoothness, and manageability during colouring.

How It Works

The permanent colour cream works with the recommended developer to penetrate the hair and develop rich, even colour. Cool ash pigments help create a clean light blonde finish while conditioning ingredients support smoothness and shine.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended development time.
• Rinse thoroughly and follow with an appropriate post-colour treatment.
• Always follow the manufacturer's professional application guidelines.

Who Is It Suitable For?

• Professional hairstylists and salon use.
• Experienced home users familiar with permanent hair colouring.
• Individuals seeking a cool light blonde ash shade.
• Suitable for most hair types depending on the desired colour result.

Texture, Finish & Fragrance

• Texture: Smooth, creamy colour cream.
• Finish: Glossy, cool-toned, and natural-looking.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional-quality permanent hair colour.
• Elegant ash blonde finish with brilliant shine.
• Creamy formula for controlled application.
• Helps create even, consistent colour results.
• Ideal for achieving sophisticated cool blonde tones.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ Rich Naturals 10/1 Light Blonde Ash combines advanced colour technology with professional performance to create luminous ash blonde colour while helping maintain smooth, manageable, and healthy-looking hair.

Professional Tips

• Always perform a strand test before full application.
• Mix only with the recommended Wella Professionals Welloxon Perfect Developer.
• The final shade may vary depending on the starting hair colour and condition.
• Use colour-care products to help maintain colour vibrancy and shine.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• For professional use or experienced users.
• Hair colourants can cause allergic reactions. Perform an allergy alert test 48 hours before each application according to the manufacturer's instructions.
• Wear suitable protective gloves during application.
• Avoid contact with eyes.
• Do not use on an irritated or damaged scalp.
• For external use only.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 10/1 Light Blonde Ash Hair Colour 60ml

Frequently Asked Questions

Q. What shade is 10/1?
10/1 is a Light Blonde Ash shade that provides a cool, refined blonde finish with natural-looking depth.

Q. Is this a permanent hair colour?
Yes. Wella Professionals Koleston Perfect ME+ is a permanent hair colour designed for long-lasting professional colour results.

Q. Does this hair colour require a developer?
Yes. It should be mixed with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.

Q. Is this shade suitable for achieving cool blonde tones?
Yes. The ash reflects are designed to create a cool-toned, natural-looking blonde finish.

Q. Should I perform an allergy alert test before use?
Yes. Always perform an allergy alert test 48 hours before each application according to the manufacturer's recommendations.