{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-7-31-medium-blonde-gold-ash-permanent-hair-color-cream-60ml","title":"Wella Professionals Koleston Perfect Me+ Rich Naturals 7\/31 Medium Blonde Gold Ash Permanent Hair Color Cream, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 7\/31 Medium Blonde Gold Ash 60ml is a professional permanent hair colour cream formulated to create a balanced medium blonde shade with warm gold and cool ash reflects. Part of the Koleston Perfect Me+ Rich Naturals collection, this salon-quality formula features ME+ Dye Technology, Metal Purifier Technology, and Ultra Precision Technology to help deliver true-to-tone colour, natural-looking depth, radiant shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect Developer. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/31 Medium Blonde Gold Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology for consistent colour performance.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring and root touch-ups.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create balanced medium blonde colour with gold and ash reflects.\u003c\/li\u003e\n\u003cli\u003eSupports radiant shine and natural-looking depth.\u003c\/li\u003e\n\u003cli\u003ePromotes even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eDelivers long-lasting professional colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Koleston Perfect Me+ Rich Naturals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Code:\u003c\/strong\u003e 7\/31\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Medium Blonde Gold Ash\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Rich Naturals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone:\u003c\/strong\u003e Gold Ash Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent Hair Colour Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technology\u003c\/h4\u003e\n\u003cp\u003eKoleston Perfect Me+ combines \u003cstrong\u003eME+ Dye Technology\u003c\/strong\u003e, \u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e, and \u003cstrong\u003eUltra Precision Technology\u003c\/strong\u003e to help deliver balanced colour results with natural depth and shine while supporting consistent professional colouring performance. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the cream formula penetrates the hair fibre to develop permanent colour. Advanced pigments help create balanced medium blonde colour with warm gold and cool ash reflects, providing even coverage and a glossy finish. A simple 1:1 mixing ratio is recommended for standard colouring services. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer in a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eComplete with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a medium blonde shade with balanced gold and ash tones.\u003c\/li\u003e\n\u003cli\u003eProfessional salon stylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users following professional instructions.\u003c\/li\u003e\n\u003cli\u003eSuitable for root touch-ups and full-head colouring.\u003c\/li\u003e\n\u003cli\u003eThose looking for natural-looking permanent blonde colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, smooth, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon colour fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eBalanced gold and ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ colour technology.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for precise application.\u003c\/li\u003e\n\u003cli\u003eLong-lasting colour with radiant shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 7\/31 is designed to create elegant medium blonde colour with a harmonious blend of warm gold and cool ash reflects. Its professional formula helps provide consistent colour performance, dependable grey coverage, and healthy-looking shine. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and humidity.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAlways follow the instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 7\/31 Medium Blonde Gold Ash Permanent Hair Color Cream 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Koleston Perfect Me+ 7\/31 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair colour cream. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 7\/31?\u003c\/strong\u003e\u003cbr\u003e\nShade 7\/31 is Medium Blonde Gold Ash, combining warm golden reflects with cool ash tones for a balanced blonde finish. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer before application. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is formulated to provide up to 100% grey coverage when used according to Wella's instructions. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is suitable for root retouching, full-head colouring, and colour refresh services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the size of the tube?\u003c\/strong\u003e\u003cbr\u003e\nThis product comes in a 60ml professional tube.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310231306531,"sku":"QO8005610661988GT","price":25.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/3TDSLGucMPyKtADUqHECsX.jpg?v=1783438789","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-7-31-medium-blonde-gold-ash-permanent-hair-color-cream-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}