Wella Professionals Koleston Perfect Me+ Rich Naturals 7/31 Medium Blonde Gold Ash Permanent Hair Color Cream, 60ml

Product Overview

Wella Professionals Koleston Perfect Me+ Rich Naturals 7/31 Medium Blonde Gold Ash 60ml is a professional permanent hair colour cream formulated to create a balanced medium blonde shade with warm gold and cool ash reflects. Part of the Koleston Perfect Me+ Rich Naturals collection, this salon-quality formula features ME+ Dye Technology, Metal Purifier Technology, and Ultra Precision Technology to help deliver true-to-tone colour, natural-looking depth, radiant shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect Developer.

Key Features

• Professional permanent hair colour cream.
• Shade: 7/31 Medium Blonde Gold Ash.
• Part of the Koleston Perfect Me+ Rich Naturals collection.
• Advanced ME+ Dye Technology.
• Metal Purifier Technology for consistent colour performance.
• Smooth cream formula for even application.
• Suitable for full-head colouring and root touch-ups.
• 60ml professional tube.

Key Benefits

• Helps create balanced medium blonde colour with gold and ash reflects.
• Supports radiant shine and natural-looking depth.
• Promotes even colour distribution from roots to ends.
• Suitable for up to 100% grey coverage when used as directed.
• Delivers long-lasting professional colour results.
• Leaves hair looking smooth and healthy.

Shade Information

• Brand: Wella Professionals
• Range: Koleston Perfect Me+ Rich Naturals
• Shade Code: 7/31
• Shade Name: Medium Blonde Gold Ash
• Colour Family: Rich Naturals
• Tone: Gold Ash Blonde
• Type: Permanent Hair Colour Cream
• Size: 60ml

Main Technology

Koleston Perfect Me+ combines ME+ Dye Technology, Metal Purifier Technology, and Ultra Precision Technology to help deliver balanced colour results with natural depth and shine while supporting consistent professional colouring performance.

How It Works

When mixed with the recommended Wella Welloxon Perfect Developer, the cream formula penetrates the hair fibre to develop permanent colour. Advanced pigments help create balanced medium blonde colour with warm gold and cool ash reflects, providing even coverage and a glossy finish. A simple 1:1 mixing ratio is recommended for standard colouring services.

How to Use

• Perform a skin allergy test 48 hours before every application.
• Mix with the recommended Wella Welloxon Perfect Developer in a 1:1 ratio.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Complete with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Individuals seeking a medium blonde shade with balanced gold and ash tones.
• Professional salon stylists.
• Experienced home users following professional instructions.
• Suitable for root touch-ups and full-head colouring.
• Those looking for natural-looking permanent blonde colour.

Texture, Finish & Fragrance

• Texture: Rich cream.
• Finish: Glossy, smooth, and natural-looking.
• Fragrance: Professional salon colour fragrance.

Why You'll Love It

• Professional salon-quality permanent hair colour.
• Balanced gold and ash blonde finish.
• Advanced ME+ colour technology.
• Smooth cream consistency for precise application.
• Long-lasting colour with radiant shine.

Why Choose This Product?

Wella Professionals Koleston Perfect Me+ Rich Naturals 7/31 is designed to create elegant medium blonde colour with a harmonious blend of warm gold and cool ash reflects. Its professional formula helps provide consistent colour performance, dependable grey coverage, and healthy-looking shine.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Avoid excessive heat and humidity.
• Keep out of reach of children.

Safety Information

• Hair colour products may cause allergic reactions.
• Perform a skin allergy test 48 hours before every application.
• Wear suitable gloves during preparation and application.
• Avoid contact with eyes.
• If contact occurs, rinse immediately with plenty of water.
• For external use only.
• Always follow the instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 7/31 Medium Blonde Gold Ash Permanent Hair Color Cream 60ml

Frequently Asked Questions

Q. Is Koleston Perfect Me+ 7/31 a permanent hair colour?
Yes, it is a professional permanent hair colour cream.

Q. What shade is 7/31?
Shade 7/31 is Medium Blonde Gold Ash, combining warm golden reflects with cool ash tones for a balanced blonde finish.

Q. Does it require a developer?
Yes. It should be mixed with the recommended Wella Welloxon Perfect Developer before application.

Q. Is it suitable for grey coverage?
Yes, it is formulated to provide up to 100% grey coverage when used according to Wella's instructions.

Q. Can it be used for root touch-ups?
Yes, it is suitable for root retouching, full-head colouring, and colour refresh services.

Q. What is the size of the tube?
This product comes in a 60ml professional tube.