{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-7-17-medium-blonde-ash-brown-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Rich Naturals 7\/17 Medium Blonde Ash Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 7\/17 Medium Blonde Ash Brown is a professional permanent hair color formulated to deliver rich, natural-looking colour with balanced ash and brown reflects. Powered by innovative ME+ technology and Pure Balance Technologye, this salon-quality formula helps create even colour results from roots to ends while leaving hair with exceptional shine and a smooth finish. Ideal for full-head colouring, root touch-ups and professional colour transformations, the 60ml tube provides reliable, vibrant and long-lasting colour performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/17 Medium Blonde Ash Brown.\u003c\/li\u003e\n\u003cli\u003eRich Naturals collection.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003cli\u003ePowered by innovative ME+ technology.\u003c\/li\u003e\n\u003cli\u003eFeatures Pure Balance Technologye.\u003c\/li\u003e\n\u003cli\u003eProvides rich, natural-looking colour with radiant shine.\u003c\/li\u003e\n\u003cli\u003eDesigned for precise and even colour application.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a sophisticated medium blonde shade with ash brown reflects.\u003c\/li\u003e\n\u003cli\u003eProvides vibrant, even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking colour depth and dimension.\u003c\/li\u003e\n\u003cli\u003eSuitable for complete colour applications and root retouching.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour performance when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003ePure Balance Technologye.\u003c\/li\u003e\n\u003cli\u003eConditioning agents.\u003c\/li\u003e\n\u003cli\u003eProfessional colour pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced permanent colour formula penetrates the hair fibre to deliver rich, even colour while Pure Balance Technologye helps minimise the formation of free radicals during colouring. Combined with ME+ technology, the formula provides vibrant colour results with enhanced shine and natural-looking depth.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the appropriate Wella Welloxon Perfect Developer in the recommended ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eProfessional use is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon professionals.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a medium blonde shade with cool ash brown reflects.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and previously coloured hair where appropriate.\u003c\/li\u003e\n\u003cli\u003eIdeal for full-head colouring, root touch-ups and colour refresh services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rich, glossy and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional Wella color technology.\u003c\/li\u003e\n\u003cli\u003eNatural-looking ash brown blonde shade.\u003c\/li\u003e\n\u003cli\u003eLong-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eHelps deliver brilliant shine and even colour coverage.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 7\/17 is designed for professionals seeking reliable permanent colour with balanced ash and brown tones. Its advanced technology helps deliver consistent colour results, beautiful shine and a smooth, polished finish.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and moisture.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a patch test before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 7\/17 Medium Blonde Ash Brown Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It is a professional permanent hair color designed for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003cbr\u003e\nA. Use the recommended Wella Welloxon Perfect Developer according to the desired colouring service and mixing ratio.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour does shade 7\/17 provide?\u003c\/strong\u003e\u003cbr\u003e\nA. Shade 7\/17 delivers a Medium Blonde base with balanced Ash Brown reflects for a natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this hair color be used for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. When used according to Wella Professionals' recommended application guidelines, it is suitable for grey hair coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nA. This product contains 60ml of Wella Professionals Koleston Perfect ME+ Permanent Hair Color.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310704017699,"sku":"QO8005610648361GT","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/S78Aozf6dDt7hmpYEmFPQE.jpg?v=1783442237","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-7-17-medium-blonde-ash-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}