Wella Professionals Koleston Perfect ME+ Rich Naturals 7/17 Medium Blonde Ash Brown Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ Rich Naturals 7/17 Medium Blonde Ash Brown is a professional permanent hair color formulated to deliver rich, natural-looking colour with balanced ash and brown reflects. Powered by innovative ME+ technology and Pure Balance Technologye, this salon-quality formula helps create even colour results from roots to ends while leaving hair with exceptional shine and a smooth finish. Ideal for full-head colouring, root touch-ups and professional colour transformations, the 60ml tube provides reliable, vibrant and long-lasting colour performance.

Key Features

• Professional permanent hair color.
• Shade: 7/17 Medium Blonde Ash Brown.
• Rich Naturals collection.
• 60ml tube.
• Powered by innovative ME+ technology.
• Features Pure Balance Technologye.
• Provides rich, natural-looking colour with radiant shine.
• Designed for precise and even colour application.
• Suitable for professional salon colouring services.

Key Benefits

• Creates a sophisticated medium blonde shade with ash brown reflects.
• Provides vibrant, even colour from roots to ends.
• Leaves hair looking glossy and healthy.
• Supports natural-looking colour depth and dimension.
• Suitable for complete colour applications and root retouching.
• Provides long-lasting permanent colour performance when used as directed.

Main Ingredients

• ME+ Dye Technology.
• Pure Balance Technologye.
• Conditioning agents.
• Professional colour pigments.

How It Works

The advanced permanent colour formula penetrates the hair fibre to deliver rich, even colour while Pure Balance Technologye helps minimise the formation of free radicals during colouring. Combined with ME+ technology, the formula provides vibrant colour results with enhanced shine and natural-looking depth.

How to Use

• Mix with the appropriate Wella Welloxon Perfect Developer in the recommended ratio.
• Apply evenly to dry, unwashed hair.
• Process according to the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• Professional use is recommended.

Who Is It Suitable For?

• Professional hairstylists and salon professionals.
• Individuals seeking a medium blonde shade with cool ash brown reflects.
• Suitable for natural and previously coloured hair where appropriate.
• Ideal for full-head colouring, root touch-ups and colour refresh services.

Texture, Finish & Fragrance

• Texture: Smooth professional cream formula.
• Finish: Rich, glossy and natural-looking.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional Wella color technology.
• Natural-looking ash brown blonde shade.
• Long-lasting permanent colour performance.
• Helps deliver brilliant shine and even colour coverage.
• Trusted by professional colourists worldwide.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ Rich Naturals 7/17 is designed for professionals seeking reliable permanent colour with balanced ash and brown tones. Its advanced technology helps deliver consistent colour results, beautiful shine and a smooth, polished finish.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly sealed after use.
• Avoid excessive heat and moisture.
• Keep out of reach of children.

Safety Information

• For professional use.
• Hair colourants can cause allergic reactions.
• Carry out a patch test before each application.
• Avoid contact with eyes.
• Wear suitable protective gloves during application.
• Follow all instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 7/17 Medium Blonde Ash Brown Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is this a permanent hair color?
A. Yes. It is a professional permanent hair color designed for long-lasting colour results.

Q. Which developer should I use?
A. Use the recommended Wella Welloxon Perfect Developer according to the desired colouring service and mixing ratio.

Q. What colour does shade 7/17 provide?
A. Shade 7/17 delivers a Medium Blonde base with balanced Ash Brown reflects for a natural-looking finish.

Q. Can this hair color be used for grey coverage?
A. Yes. When used according to Wella Professionals' recommended application guidelines, it is suitable for grey hair coverage.

Q. What is the pack size?
A. This product contains 60ml of Wella Professionals Koleston Perfect ME+ Permanent Hair Color.