{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-7-1-medium-blonde-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Rich Naturals 7\/1 Medium Blonde Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 7\/1 Medium Blonde Ash is a professional permanent hair color cream formulated to create cool, natural-looking ash blonde results with reliable coverage and radiant shine. Featuring Wella's advanced Me+ technology, this salon-quality formula delivers consistent color performance while helping maintain the appearance of smooth, healthy-looking hair. Ideal for professional salon services and experienced users, it provides refined ash tones with long-lasting color performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/1 Medium Blonde Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced Me+ technology.\u003c\/li\u003e\n\u003cli\u003eHelps provide even color coverage.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates cool Medium Blonde Ash color results.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even, consistent color coverage.\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking ash blonde tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and glossy.\u003c\/li\u003e\n\u003cli\u003eProfessional-quality permanent color performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for salon hair coloring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with \u003cstrong\u003eMe+ Technology\u003c\/strong\u003e, professional color pigments, conditioning agents, and moisturizing ingredients that help deliver vibrant, even color while maintaining the appearance of soft, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe permanent color cream is mixed with a compatible Wella Welloxon developer to deposit color pigments evenly throughout the hair fibre. The conditioning formula helps improve smoothness and enhances healthy-looking shine during the coloring process.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eMix with a compatible Wella Welloxon developer according to the recommended ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a suitable color care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair coloring.\u003c\/li\u003e\n\u003cli\u003eHair requiring a Medium Blonde Ash shade.\u003c\/li\u003e\n\u003cli\u003eNatural or previously colored hair, where appropriate.\u003c\/li\u003e\n\u003cli\u003eMost hair types suitable for permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, natural-looking ash blonde color with healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair color.\u003c\/li\u003e\n\u003cli\u003eElegant cool ash blonde shade.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003eSupports smooth, glossy-looking hair.\u003c\/li\u003e\n\u003cli\u003ePart of the trusted Wella Professionals Koleston Perfect Me+ Rich Naturals collection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 7\/1 Medium Blonde Ash is designed to deliver professional permanent hair color with reliable coverage, refined cool tones, and a natural-looking finish. Its advanced formula helps maintain healthy-looking shine and softness after coloring.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Hair Color Routine\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test before use.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon developer.\u003c\/li\u003e\n\u003cli\u003eApply according to professional coloring guidelines.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and maintain your color with professional color care products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 7\/1 Medium Blonde Ash Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is this hair color?\u003c\/strong\u003e\u003cbr\u003e\nA. This is shade 7\/1 Medium Blonde Ash from the Koleston Perfect Me+ Rich Naturals collection.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes, it should be mixed with a compatible Wella Welloxon developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes, it is intended for professional salon use or experienced users.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform an allergy test before coloring?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes, always perform a skin allergy test 48 hours before every hair color application.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310209286435,"sku":"QO8005610662183GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/dD5uqyTACbvHP5S4vd7jdF.jpg?v=1783438382","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-7-1-medium-blonde-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}