{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-5-18-light-brown-ash-pearl-permanent-hair-colour-60ml-professional-hair-colour-cream","title":"Wella Professionals Koleston Perfect Me+ Rich Naturals 5\/18 Light Brown Ash Pearl Permanent Hair Colour, 60ml | Professional Hair Colour Cream","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 5\/18 Light Brown Ash Pearl Permanent Hair Colour 60ml is a professional salon hair colour formulated to deliver a sophisticated light brown shade with cool ash and pearl reflects. Powered by Wella's ME+ Dye Technology, Ultra Precision Colour Technology, and integrated Metal Purifier, this permanent colour cream helps achieve true-to-tone colour, natural-looking shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect developer. Its creamy consistency ensures smooth mixing and precise application for consistent salon-quality results.\n\n\u003c\/p\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade 5\/18 Light Brown Ash Pearl from the Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eCool light brown shade with ash and pearl reflects.\u003c\/li\u003e\n\u003cli\u003eFormulated with ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Colour Technology for true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier helps protect hair during colouring.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy mixing and controlled application.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a cool light brown shade with elegant ash pearl tones.\u003c\/li\u003e\n\u003cli\u003eHelps deliver even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports healthy-looking shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring, root touch-ups, and colour refresh services.\u003c\/li\u003e\n\u003cli\u003eProvides consistent professional colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional colour pigments with ME+ Dye Technology, Ultra Precision Colour Technology, conditioning ingredients, and an integrated Metal Purifier to help deliver balanced colour results, radiant shine, and professional colouring performance.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the colour cream penetrates the hair fibre to develop permanent colour. The advanced formula helps create balanced ash pearl reflects while supporting even colour coverage and healthy-looking shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eSelect the appropriate developer strength based on the desired colouring service.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair using professional colouring techniques.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with suitable post-colour hair care products.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions for mixing ratios and application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003ePermanent hair colouring services.\u003c\/li\u003e\n\u003cli\u003eClients seeking a cool light brown shade.\u003c\/li\u003e\n\u003cli\u003eGrey coverage applications.\u003c\/li\u003e\n\u003cli\u003eRoot retouch, colour refresh, and full-head colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Light brown colour with refined ash pearl reflects and radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 5\/18 creates beautifully balanced light brown hair with cool ash pearl tones and natural-looking shine. Its advanced professional formula helps deliver consistent colour performance and dependable salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Colour Technology for balanced colour results.\u003c\/li\u003e\n\u003cli\u003eIntegrated Metal Purifier helps protect hair during colouring.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and moisture.\u003c\/li\u003e\n\u003cli\u003eUse before the expiry date printed on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products can cause allergic reactions. Perform a skin allergy alert test before every application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways follow all safety instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 5\/18 Light Brown Ash Pearl Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 5\/18?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 5\/18 is a Light Brown Ash Pearl that combines cool ash and pearl reflects for a refined, natural-looking light brown finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour formulated for long-lasting results when used with the recommended Wella Welloxon Perfect developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used according to the manufacturer's instructions, Koleston Perfect Me+ is designed to provide up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the recommended Wella Welloxon Perfect developer in the appropriate strength and 1:1 mixing ratio based on your colouring service.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This product is intended for professional salon use and should be applied according to the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310114914595,"sku":"QO4064666325811GT","price":26.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/NwQWEJEkYiudFFf6UT4kt5.jpg?v=1783436994","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-5-18-light-brown-ash-pearl-permanent-hair-colour-60ml-professional-hair-colour-cream","provider":"Indicrest Australia","version":"1.0","type":"link"}