{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-5-1-light-brown-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Rich Naturals 5\/1 Light Brown Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 5\/1 Light Brown Ash is a professional permanent hair color formulated to create a natural-looking light brown shade with cool ash reflects. Featuring innovative ME+ technology and Pure Balance Technologye, this salon-quality formula delivers rich, even colour with exceptional shine while helping achieve smooth, healthy-looking hair. Ideal for full-head colouring, root touch-ups and grey coverage, the 60ml tube provides dependable, long-lasting professional colour results.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/1 Light Brown Ash.\u003c\/li\u003e\n\u003cli\u003eRich Naturals collection.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003cli\u003ePowered by innovative ME+ technology.\u003c\/li\u003e\n\u003cli\u003eFeatures Pure Balance Technologye.\u003c\/li\u003e\n\u003cli\u003eProvides rich, natural-looking colour with radiant shine.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a cool light brown shade with natural-looking ash reflects.\u003c\/li\u003e\n\u003cli\u003eProvides even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring and root touch-up services.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide reliable grey coverage when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003ePure Balance Technologye.\u003c\/li\u003e\n\u003cli\u003eConditioning agents.\u003c\/li\u003e\n\u003cli\u003eProfessional colour pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced permanent colour formula penetrates the hair fibre to deposit rich colour pigments while Pure Balance Technologye helps reduce the formation of free radicals during the colouring process. Combined with ME+ technology, it provides vibrant, even colour with enhanced shine and natural-looking depth.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the recommended mixing ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eProfessional use is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon professionals.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool-toned light brown hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and previously coloured hair where appropriate.\u003c\/li\u003e\n\u003cli\u003eIdeal for complete colouring, root retouching and grey coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional Wella colour technology.\u003c\/li\u003e\n\u003cli\u003eElegant light brown shade with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003eLong-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eProvides brilliant shine and consistent colour results.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional salon colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 5\/1 is designed for achieving sophisticated light brown hair with cool ash tones and salon-quality shine. Its advanced colour technology delivers dependable permanent colour while helping hair look vibrant, smooth and healthy.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and moisture.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a patch test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eRead and follow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 5\/1 Light Brown Ash Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It is a professional permanent hair color designed for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003cbr\u003e\nA. Mix it with the recommended Wella Welloxon Perfect Developer according to Wella Professionals' application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour result does shade 5\/1 provide?\u003c\/strong\u003e\u003cbr\u003e\nA. Shade 5\/1 delivers a Light Brown base with cool Ash reflects for a natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this shade be used for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. When used according to the recommended instructions, it is designed to provide reliable grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nA. This product contains 60ml of Wella Professionals Koleston Perfect ME+ Permanent Hair Color.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310704410915,"sku":"QO8005610657868GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/A5zb4QUSVqXRJTtRGt9wZN.jpg?v=1783442254","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-5-1-light-brown-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}