{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-10-97-very-light-blonde-cendre-brown-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Rich Naturals 10\/97 Very Light Blonde Cendre Brown Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 10\/97 Very Light Blonde Cendre Brown is a professional permanent hair color formulated to create a refined very light blonde shade with cool cendre and brown reflects. Featuring innovative ME+ technology and Pure Balance Technologye, this salon-quality formula delivers rich, even colour with exceptional shine while helping achieve natural-looking depth and dimension. Suitable for complete colour applications, root touch-ups and professional blonde services, the 60ml tube provides reliable and long-lasting colour performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/97 Very Light Blonde Cendre Brown.\u003c\/li\u003e\n\u003cli\u003eRich Naturals collection.\u003c\/li\u003e\n\u003cli\u003e60ml tube.\u003c\/li\u003e\n\u003cli\u003ePowered by advanced ME+ technology.\u003c\/li\u003e\n\u003cli\u003eFeatures Pure Balance Technologye.\u003c\/li\u003e\n\u003cli\u003eProvides rich, natural-looking blonde colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eCompatible with Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a sophisticated very light blonde shade with cool cendre brown reflects.\u003c\/li\u003e\n\u003cli\u003eProvides even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eSuitable for root touch-ups, full-head colouring and colour refresh services.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide reliable grey coverage when used according to recommendations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003ePure Balance Technologye.\u003c\/li\u003e\n\u003cli\u003eConditioning agents.\u003c\/li\u003e\n\u003cli\u003eProfessional colour pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced permanent colour formula penetrates the hair fibre to deliver rich blonde pigments while Pure Balance Technologye helps reduce the formation of free radicals during the colouring process. Combined with ME+ technology, it provides vibrant, even colour with enhanced shine and natural-looking depth.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer in the appropriate ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eProfessional use is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon professionals.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool-toned very light blonde shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and previously coloured hair where appropriate.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional blonde colouring and root touch-up services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional Wella colour technology.\u003c\/li\u003e\n\u003cli\u003eElegant cool blonde shade with cendre brown reflects.\u003c\/li\u003e\n\u003cli\u003eLong-lasting permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eProvides brilliant shine and consistent colour results.\u003c\/li\u003e\n\u003cli\u003eTrusted by salon professionals worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Rich Naturals 10\/97 is designed for achieving sophisticated very light blonde shades with balanced cool reflects and salon-quality shine. Its advanced colour technology delivers dependable permanent colour while helping hair look vibrant and healthy.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and humidity.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a patch test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 10\/97 Very Light Blonde Cendre Brown Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It is a professional permanent hair color formulated for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003cbr\u003e\nA. Mix it with the recommended Wella Welloxon Perfect Developer according to the required colouring service.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour result does shade 10\/97 provide?\u003c\/strong\u003e\u003cbr\u003e\nA. Shade 10\/97 creates a Very Light Blonde colour with cool cendre brown reflects for a refined, natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. When used according to Wella Professionals' recommended application guidelines, it is suitable for grey hair coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nA. This product contains 60ml of Wella Professionals Koleston Perfect ME+ Permanent Hair Color.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310704279843,"sku":"QO8005610654249GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/PD879N8sK35jZMKXhym4Hr.jpg?v=1783442249","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-10-97-very-light-blonde-cendre-brown-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}