Wella Professionals Koleston Perfect ME+ Rich Naturals 10/97 Very Light Blonde Cendre Brown Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ Rich Naturals 10/97 Very Light Blonde Cendre Brown is a professional permanent hair color formulated to create a refined very light blonde shade with cool cendre and brown reflects. Featuring innovative ME+ technology and Pure Balance Technologye, this salon-quality formula delivers rich, even colour with exceptional shine while helping achieve natural-looking depth and dimension. Suitable for complete colour applications, root touch-ups and professional blonde services, the 60ml tube provides reliable and long-lasting colour performance.

Key Features

• Professional permanent hair color.
• Shade: 10/97 Very Light Blonde Cendre Brown.
• Rich Naturals collection.
• 60ml tube.
• Powered by advanced ME+ technology.
• Features Pure Balance Technologye.
• Provides rich, natural-looking blonde colour with brilliant shine.
• Smooth cream formula for precise application.
• Compatible with Wella Welloxon Perfect Developer.

Key Benefits

• Creates a sophisticated very light blonde shade with cool cendre brown reflects.
• Provides even colour from roots to ends.
• Leaves hair looking glossy and healthy.
• Supports long-lasting permanent colour performance.
• Suitable for root touch-ups, full-head colouring and colour refresh services.
• Designed to provide reliable grey coverage when used according to recommendations.

Main Ingredients

• ME+ Dye Technology.
• Pure Balance Technologye.
• Conditioning agents.
• Professional colour pigments.

How It Works

The advanced permanent colour formula penetrates the hair fibre to deliver rich blonde pigments while Pure Balance Technologye helps reduce the formation of free radicals during the colouring process. Combined with ME+ technology, it provides vibrant, even colour with enhanced shine and natural-looking depth.

How to Use

• Mix with the recommended Wella Welloxon Perfect Developer in the appropriate ratio.
• Apply evenly to dry, unwashed hair.
• Leave to process according to the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• Professional use is recommended.

Who Is It Suitable For?

• Professional hairstylists and salon professionals.
• Individuals seeking a cool-toned very light blonde shade.
• Suitable for natural and previously coloured hair where appropriate.
• Ideal for professional blonde colouring and root touch-up services.

Texture, Finish & Fragrance

• Texture: Smooth professional cream formula.
• Finish: Glossy, natural-looking and multi-dimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional Wella colour technology.
• Elegant cool blonde shade with cendre brown reflects.
• Long-lasting permanent colour performance.
• Provides brilliant shine and consistent colour results.
• Trusted by salon professionals worldwide.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ Rich Naturals 10/97 is designed for achieving sophisticated very light blonde shades with balanced cool reflects and salon-quality shine. Its advanced colour technology delivers dependable permanent colour while helping hair look vibrant and healthy.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly sealed after use.
• Avoid excessive heat and humidity.
• Keep out of reach of children.

Safety Information

• For professional use.
• Hair colourants can cause allergic reactions.
• Perform a patch test before every application.
• Avoid contact with eyes.
• Wear suitable protective gloves during application.
• Follow all instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 10/97 Very Light Blonde Cendre Brown Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is this a permanent hair color?
A. Yes. It is a professional permanent hair color formulated for long-lasting colour results.

Q. Which developer should I use?
A. Mix it with the recommended Wella Welloxon Perfect Developer according to the required colouring service.

Q. What colour result does shade 10/97 provide?
A. Shade 10/97 creates a Very Light Blonde colour with cool cendre brown reflects for a refined, natural-looking finish.

Q. Can it be used for grey coverage?
A. Yes. When used according to Wella Professionals' recommended application guidelines, it is suitable for grey hair coverage.

Q. What is the pack size?
A. This product contains 60ml of Wella Professionals Koleston Perfect ME+ Permanent Hair Color.