{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-10-96-lightest-blonde-cendre-violet-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Rich Naturals 10\/96 Lightest Blonde Cendre Violet Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 10\/96 Lightest Blonde Cendre Violet is a professional permanent hair colour designed to create luminous light blonde results with cool cendre (ash) and violet reflects. Formulated with advanced ME+ Technology and Metal Purifier Technology, this salon-quality colour delivers true-to-tone results, brilliant shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect developer. Shade 10\/96 is ideal for achieving refined cool blonde tones while helping neutralize unwanted warmth.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 10\/96 Lightest Blonde Cendre Violet.\u003c\/li\u003e\n\u003cli\u003ePart of the Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eME+ Technology for precise colour performance.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eLong-lasting, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates cool, luminous blonde results.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize unwanted warm undertones.\u003c\/li\u003e\n\u003cli\u003eProvides brilliant shine and smooth-looking hair.\u003c\/li\u003e\n\u003cli\u003eDelivers even colour from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports dependable grey coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology\u003c\/strong\u003e e Helps deliver professional colour performance with true-to-tone results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e e Helps reduce the impact of metal impurities during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Provide rich, long-lasting permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help maintain softness and shine throughout the colouring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the colour cream penetrates the hair fibre to create a light blonde shade with elegant ash and violet reflects. The advanced formula helps deliver consistent colour, brilliant shine, and long-lasting professional results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eNatural blonde hair.\u003c\/li\u003e\n\u003cli\u003ePreviously coloured hair.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a cool light blonde shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, luminous, and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eElegant ash-violet blonde tone.\u003c\/li\u003e\n\u003cli\u003eProfessional permanent colour formula.\u003c\/li\u003e\n\u003cli\u003eExceptional shine and colour clarity.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eTrusted salon-quality performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 10\/96 combines advanced colour technology with high-performance pigments to create sophisticated cool blonde results with exceptional shine and dependable salon-quality performance.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Rich Naturals 10\/96 Lightest Blonde Cendre Violet Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Koleston Perfect ME+ 10\/96 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is a professional permanent hair colour designed for long-lasting salon-quality results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/96?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 10\/96 is Lightest Blonde Cendre Violet, offering a cool blonde finish with ash and violet reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It should be mixed in a 1:1 ratio with the recommended Wella Welloxon Perfect developer before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used according to the manufacturer's instructions, it provides up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is formulated for professional salon use or experienced users who follow the recommended application instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310808711459,"sku":"QO8005610628097GT","price":25.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/92szogPnRY4RmKhTUSJ9h4.jpg?v=1783444435","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-10-96-lightest-blonde-cendre-violet-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}