{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-10-31-lightest-blonde-gold-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Rich Naturals 10\/31 Lightest Blonde Gold Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 10\/31 Lightest Blonde Gold Ash is a professional permanent hair color cream formulated to create luminous lightest blonde results with a balanced blend of warm gold and cool ash tones. Powered by Wella's advanced Me+, Metal Purifier, and Ultra Precision technologies, this salon-quality formula delivers true-to-tone color, reliable coverage, and healthy-looking shine. It is ideal for professional salon services and experienced users seeking sophisticated, natural-looking blonde results.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/31 Lightest Blonde Gold Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced Me+, Metal Purifier, and Ultra Precision technologies.\u003c\/li\u003e\n\u003cli\u003eBalanced gold and ash tonal direction.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates refined Lightest Blonde Gold Ash results.\u003c\/li\u003e\n\u003cli\u003eBalances warm gold and cool ash reflects.\u003c\/li\u003e\n\u003cli\u003eProvides even, true-to-tone permanent color.\u003c\/li\u003e\n\u003cli\u003eHelps deliver reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth with healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional permanent hair coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with \u003cstrong\u003eMe+ Technology\u003c\/strong\u003e, \u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e, professional color pigments, conditioning agents, and moisturizing ingredients that help deliver vibrant, even color while maintaining the appearance of smooth, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe color cream is mixed with a compatible Wella Welloxon Perfect developer to deposit permanent color pigments evenly throughout the hair fibre. Metal Purifier Technology helps reduce the impact of metal particles during coloring, while the gold and ash pigments work together to create balanced, multidimensional blonde results with exceptional shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix with a compatible Wella Welloxon Perfect developer according to the recommended 1:1 mixing ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a professional color care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon hair coloring.\u003c\/li\u003e\n\u003cli\u003eLight blonde color services.\u003c\/li\u003e\n\u003cli\u003eGrey coverage services.\u003c\/li\u003e\n\u003cli\u003eNatural or previously colored hair, where appropriate.\u003c\/li\u003e\n\u003cli\u003eMost hair types suitable for permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Lightest Blonde with balanced gold and ash reflects and healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair color.\u003c\/li\u003e\n\u003cli\u003eBeautiful balance of warm gold and cool ash tones.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage and true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003ePart of the trusted Wella Professionals Koleston Perfect Me+ Rich Naturals collection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 10\/31 is designed to create sophisticated light blonde results with balanced gold and ash reflects. Its advanced professional formula delivers consistent color performance, reliable coverage, and healthy-looking shine for salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Hair Color Routine\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test before use.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply according to professional coloring guidelines.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and maintain your color with professional color care products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 10\/31 Lightest Blonde Gold Ash Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is this hair color?\u003c\/strong\u003e\u003cbr\u003e\nA. It is shade 10\/31 Lightest Blonde Gold Ash from the Koleston Perfect Me+ Rich Naturals collection, combining warm gold and cool ash tones for balanced blonde results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It should be mixed with a compatible Wella Welloxon Perfect developer according to the recommended instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It provides reliable grey coverage with professional permanent color performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform an allergy test before coloring?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. Always perform a skin allergy test 48 hours before every hair color application.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310211875107,"sku":"QO8005610652917GT","price":24.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/F3Qygr3VnwWhd8o8UkDTek.jpg?v=1783438421","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-10-31-lightest-blonde-gold-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}