{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-10-1-lightest-blonde-ash-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 Lightest Blonde Ash Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 Lightest Blonde Ash is a professional permanent hair color cream formulated to create luminous lightest blonde results with cool ash reflects. Powered by Wella's advanced Me+, Metal Purifier, and Ultra Precision technologies, this salon-quality formula delivers true-to-tone color, reliable grey coverage, and healthy-looking shine. It is ideal for professional salon services and experienced users seeking refined, cool blonde results with long-lasting performance. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/1 Lightest Blonde Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced Me+, Metal Purifier, and Ultra Precision technologies.\u003c\/li\u003e\n\u003cli\u003eCool ash blonde tonal direction.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates cool Lightest Blonde Ash results.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize unwanted warm undertones.\u003c\/li\u003e\n\u003cli\u003eProvides true-to-tone, even color results.\u003c\/li\u003e\n\u003cli\u003eDelivers up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth with healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional permanent hair coloring. \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with \u003cstrong\u003eMe+ Technology\u003c\/strong\u003e, \u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e, professional color pigments, conditioning agents, and moisturizing ingredients that help deliver vibrant, even color while maintaining the appearance of smooth, healthy-looking hair. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe cream color is mixed with a compatible Wella Welloxon Perfect developer. Metal Purifier Technology helps minimize the impact of metal particles during coloring, while Ultra Precision Technology promotes even pigment distribution. The cool ash pigments help neutralize warm tones, creating a clean, light blonde finish with brilliant shine. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:1 ratio with Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a professional color care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon hair coloring.\u003c\/li\u003e\n\u003cli\u003eLight blonde color services.\u003c\/li\u003e\n\u003cli\u003eGrey coverage services.\u003c\/li\u003e\n\u003cli\u003eNeutralizing unwanted warm tones.\u003c\/li\u003e\n\u003cli\u003eMost hair types suitable for permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Lightest Blonde Ash with cool reflects and healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair color.\u003c\/li\u003e\n\u003cli\u003eCool ash blonde finish.\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream consistency.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional hairstylists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 is ideal for achieving clean, cool blonde results with excellent grey coverage and healthy-looking shine. Its advanced professional technologies deliver consistent, true-to-tone color while helping maintain the hair's smooth appearance. \u003c\/p\u003e\n\n\u003ch4\u003eProfessional Hair Color Routine\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test before use.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect developer.\u003c\/li\u003e\n\u003cli\u003eApply according to professional coloring guidelines.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eMaintain your color with professional color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 Lightest Blonde Ash Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/1?\u003c\/strong\u003e\u003cbr\u003e\nA. Shade 10\/1 is Lightest Blonde Ash, designed to create a cool blonde result while helping neutralize unwanted warm tones. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require a developer?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It should be mixed in a 1:1 ratio with a compatible Wella Welloxon Perfect developer before application. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. It is formulated to provide up to 100% grey coverage when used according to Wella's professional instructions. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nA. Yes. Koleston Perfect Me+ is developed specifically for professional salon services and experienced users. \u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310213251363,"sku":"QO8005610665290GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/jLJcJasADE3vaNKbbujcoi.jpg?v=1783438447","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-10-1-lightest-blonde-ash-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}