{"product_id":"wella-professionals-koleston-perfect-me-rich-naturals-10-1-lightest-ash-blonde-permanent-hair-colour-60ml-with-colour-brush-professional-hair-colour-kit","title":"Wella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 Lightest Ash Blonde Permanent Hair Colour, 60ml with Colour Brush | Professional Hair Colour Kit","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 Lightest Ash Blonde Permanent Hair Colour 60ml with Colour Brush is a professional hair colouring kit designed to deliver a luminous lightest ash blonde shade with cool, natural-looking tones. Formulated with Wella's ME+ Dye Technology and Ultra Precision Colour Technology, this permanent hair colour helps achieve true-to-tone results, radiant shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect developer. The included colour brush helps ensure smooth, precise application for professional colouring services.\n\n\u003c\/p\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade 10\/1 Lightest Ash Blonde from the Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eCool ash blonde finish with natural-looking depth.\u003c\/li\u003e\n\u003cli\u003eFormulated with Wella ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eUltra Precision Colour Technology for true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eIncludes a professional colour brush for precise application.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a cool, lightest ash blonde shade with natural-looking shine.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSupports vibrant, long-lasting colour results.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eOffers smooth application with the included colour brush.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring, root touch-ups, and colour refresh services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula combines professional colour pigments with Wella's ME+ Dye Technology, Ultra Precision Colour Technology, and conditioning ingredients that help deliver vibrant colour, healthy-looking shine, and consistent salon-quality performance when used with the recommended developer.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect developer, the colour pigments penetrate the hair fibre to develop permanent colour. The advanced colour technologies help deliver balanced ash blonde tones, even coverage, and radiant shine, while the included colour brush supports accurate application.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eMix the colour cream with the recommended Wella Welloxon Perfect developer in the manufacturer's recommended ratio.\u003c\/li\u003e\n\u003cli\u003eUse the included colour brush to apply the mixture evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with suitable colour care products.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions for mixing, processing, and application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eClients seeking a cool lightest ash blonde shade.\u003c\/li\u003e\n\u003cli\u003ePermanent hair colouring services.\u003c\/li\u003e\n\u003cli\u003eGrey coverage applications.\u003c\/li\u003e\n\u003cli\u003eRoot retouch and full-head colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool lightest ash blonde with natural-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 helps create elegant ash blonde colour with impressive shine and natural-looking dimension. The included colour brush makes application more precise, while the professional formula delivers dependable salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eLightest Ash Blonde shade with cool natural tones.\u003c\/li\u003e\n\u003cli\u003eDesigned for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eIncludes a professional colour brush.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colourists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and moisture.\u003c\/li\u003e\n\u003cli\u003eUse before the expiry date printed on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eHair colour products can cause allergic reactions. Perform a skin allergy alert test before every application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways follow all safety instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 10\/1 Lightest Ash Blonde Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003cli\u003e1 x Professional Colour Brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 10\/1?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e10\/1 is a Lightest Ash Blonde shade that delivers cool blonde tones with a natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is a professional permanent hair colour designed to provide long-lasting colour when used with the recommended Wella Welloxon Perfect developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used according to the manufacturer's instructions, Koleston Perfect Me+ is designed to provide up to 100% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is a colour brush included?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. This package includes one professional colour brush to support precise and even application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the recommended Wella Welloxon Perfect developer in the appropriate strength and mixing ratio based on your desired colouring service.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310113603875,"sku":"QO8005610627908GT","price":24.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/PTZG96eEtFZ5XozoHCD5CX.jpg?v=1783436969","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-rich-naturals-10-1-lightest-ash-blonde-permanent-hair-colour-60ml-with-colour-brush-professional-hair-colour-kit","provider":"Indicrest Australia","version":"1.0","type":"link"}