Wella Professionals Koleston Perfect Me+ Rich Naturals 10/1 Lightest Ash Blonde Permanent Hair Colour, 60ml with Colour Brush | Professional Hair Colour Kit

Product Overview

Wella Professionals Koleston Perfect Me+ Rich Naturals 10/1 Lightest Ash Blonde Permanent Hair Colour 60ml with Colour Brush is a professional hair colouring kit designed to deliver a luminous lightest ash blonde shade with cool, natural-looking tones. Formulated with Wella's ME+ Dye Technology and Ultra Precision Colour Technology, this permanent hair colour helps achieve true-to-tone results, radiant shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect developer. The included colour brush helps ensure smooth, precise application for professional colouring services.

Key Features

• Professional permanent hair colour cream.
• Shade 10/1 Lightest Ash Blonde from the Rich Naturals collection.
• Cool ash blonde finish with natural-looking depth.
• Formulated with Wella ME+ Dye Technology.
• Ultra Precision Colour Technology for true-to-tone results.
• Designed for reliable grey coverage when used as directed.
• Includes a professional colour brush for precise application.
• 60ml professional salon tube.

Key Benefits

• Creates a cool, lightest ash blonde shade with natural-looking shine.
• Helps achieve even colour distribution from roots to ends.
• Supports vibrant, long-lasting colour results.
• Designed to provide reliable grey coverage.
• Offers smooth application with the included colour brush.
• Suitable for full-head colouring, root touch-ups, and colour refresh services.

Main Ingredients

The formula combines professional colour pigments with Wella's ME+ Dye Technology, Ultra Precision Colour Technology, and conditioning ingredients that help deliver vibrant colour, healthy-looking shine, and consistent salon-quality performance when used with the recommended developer.

How It Works

When mixed with the recommended Wella Welloxon Perfect developer, the colour pigments penetrate the hair fibre to develop permanent colour. The advanced colour technologies help deliver balanced ash blonde tones, even coverage, and radiant shine, while the included colour brush supports accurate application.

How to Use

• For professional use.
• Mix the colour cream with the recommended Wella Welloxon Perfect developer in the manufacturer's recommended ratio.
• Use the included colour brush to apply the mixture evenly to dry, unwashed hair.
• Process according to the recommended development time.
• Rinse thoroughly and follow with suitable colour care products.
• Always follow the manufacturer's instructions for mixing, processing, and application.

Who Is It Suitable For?

• Professional hairstylists.
• Clients seeking a cool lightest ash blonde shade.
• Permanent hair colouring services.
• Grey coverage applications.
• Root retouch and full-head colouring.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Cool lightest ash blonde with natural-looking shine.
• Fragrance: Mild professional salon fragrance.

Why You'll Love It

Wella Professionals Koleston Perfect Me+ Rich Naturals 10/1 helps create elegant ash blonde colour with impressive shine and natural-looking dimension. The included colour brush makes application more precise, while the professional formula delivers dependable salon-quality results.

Why Choose This Product?

• Professional salon-quality permanent hair colour.
• Advanced ME+ Dye Technology.
• Lightest Ash Blonde shade with cool natural tones.
• Designed for reliable grey coverage.
• Includes a professional colour brush.
• Trusted by professional colourists worldwide.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Avoid excessive heat and moisture.
• Use before the expiry date printed on the packaging.

Safety Information

• For professional use.
• Hair colour products can cause allergic reactions. Perform a skin allergy alert test before every application according to the manufacturer's instructions.
• Wear suitable protective gloves during preparation and application.
• Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water.
• Do not use on eyelashes or eyebrows.
• Keep out of reach of children.
• Always follow all safety instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Koleston Perfect Me+ Rich Naturals 10/1 Lightest Ash Blonde Permanent Hair Colour 60ml
• 1 x Professional Colour Brush

Frequently Asked Questions

Q. What shade is 10/1?

10/1 is a Lightest Ash Blonde shade that delivers cool blonde tones with a natural-looking finish.

Q. Is this a permanent hair colour?

Yes. It is a professional permanent hair colour designed to provide long-lasting colour when used with the recommended Wella Welloxon Perfect developer.

Q. Does it provide grey coverage?

When used according to the manufacturer's instructions, Koleston Perfect Me+ is designed to provide up to 100% grey coverage.

Q. Is a colour brush included?

Yes. This package includes one professional colour brush to support precise and even application.

Q. Which developer should I use?

Use the recommended Wella Welloxon Perfect developer in the appropriate strength and mixing ratio based on your desired colouring service.