{"product_id":"wella-professionals-koleston-perfect-me-pure-naturals-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Color 60ml is a professional salon hair colour range designed to create authentic, natural-looking colour with exceptional shine and reliable grey coverage. Powered by advanced ME+ Dye Technology and Built-in Metal Purifier Technology, the Pure Naturals collection delivers true-to-tone results with balanced depth and long-lasting colour performance. Suitable for full-head colouring, root touch-ups, and colour correction services, this professional formula provides consistent results while helping maintain healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Pure Naturals collection.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps provide up to 100% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eRich, multidimensional shine.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Wella Welloxon Perfect Developer.\u003c\/li\u003e\n\u003cli\u003eAvailable in a wide selection of natural shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eCreates balanced, natural-looking hair colour.\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting permanent colour results.\u003c\/li\u003e\n\u003cli\u003eHelps deliver reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colouring techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Dye Technology:\u003c\/strong\u003e Designed to deliver true-to-tone colour while reducing the risk of developing a new hair colour allergy compared with certain traditional oxidative dye molecules. Hair colourants can still cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier Technology:\u003c\/strong\u003e Helps minimise the impact of metal particles in the hair for more consistent colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Deliver natural depth, vibrant colour, and exceptional shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe permanent colour pigments penetrate the hair fibre to create rich, long-lasting colour with natural depth. Built-in Metal Purifier Technology helps improve colour consistency by reducing the influence of metal particles inside the hair, while ME+ Technology supports accurate colour development and brilliant shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix one part Koleston Perfect ME+ Hair Color with one part Wella Welloxon Perfect Developer unless otherwise recommended.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's recommended timing.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and post-colour treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking natural-looking permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eThose looking for reliable grey coverage.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced colour users.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural-looking colour with radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eNatural-looking shade collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced colour technologies.\u003c\/li\u003e\n\u003cli\u003eLong-lasting shine and colour performance.\u003c\/li\u003e\n\u003cli\u003eExcellent grey coverage when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Pure Naturals combines advanced colour science with professional salon performance to create authentic, natural-looking shades with exceptional shine and dependable grey coverage. The range offers a wide selection of natural tones suitable for a variety of colouring services.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Koleston Perfect ME+ Pure Naturals is a professional permanent hair colour designed for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it provide grey coverage?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen used as directed, the formula helps provide up to 100% grey coverage with natural-looking results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse Wella Welloxon Perfect Developer following the recommended mixing ratio and processing instructions for your selected shade.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What makes Pure Naturals different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Pure Naturals collection is designed to create authentic, balanced, natural-looking shades with depth, shine, and professional colour performance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Koleston Perfect ME+ is developed for professional salon colour services and is intended for use with the recommended developer.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310741733667,"sku":"QO8005610652061GT","price":24.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JGJou3EANtJFCCLZZjxyAW.jpg?v=1783442991","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-pure-naturals-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}