Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Color, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Color 60ml is a professional salon hair colour range designed to create authentic, natural-looking colour with exceptional shine and reliable grey coverage. Powered by advanced ME+ Dye Technology and Built-in Metal Purifier Technology, the Pure Naturals collection delivers true-to-tone results with balanced depth and long-lasting colour performance. Suitable for full-head colouring, root touch-ups, and colour correction services, this professional formula provides consistent results while helping maintain healthy-looking hair.

Key Features

• Professional permanent hair colour cream.
• Part of the Koleston Perfect ME+ Pure Naturals collection.
• 60ml professional salon tube.
• Advanced ME+ Dye Technology.
• Built-in Metal Purifier Technology.
• Helps provide up to 100% grey coverage when used as directed.
• Creates natural-looking, true-to-tone colour.
• Rich, multidimensional shine.
• Designed for use with Wella Welloxon Perfect Developer.
• Available in a wide selection of natural shades.

Key Benefits

• Creates balanced, natural-looking hair colour.
• Provides long-lasting permanent colour results.
• Helps deliver reliable grey coverage.
• Enhances natural-looking shine.
• Suitable for professional colouring techniques.

Main Technologies

• ME+ Dye Technology: Designed to deliver true-to-tone colour while reducing the risk of developing a new hair colour allergy compared with certain traditional oxidative dye molecules. Hair colourants can still cause allergic reactions.
• Built-in Metal Purifier Technology: Helps minimise the impact of metal particles in the hair for more consistent colour results.
• Professional Colour Pigments: Deliver natural depth, vibrant colour, and exceptional shine.

How It Works

The permanent colour pigments penetrate the hair fibre to create rich, long-lasting colour with natural depth. Built-in Metal Purifier Technology helps improve colour consistency by reducing the influence of metal particles inside the hair, while ME+ Technology supports accurate colour development and brilliant shine.

How to Use

• Wear suitable protective gloves.
• Mix one part Koleston Perfect ME+ Hair Color with one part Wella Welloxon Perfect Developer unless otherwise recommended.
• Apply evenly to dry, unwashed hair.
• Process according to the manufacturer's recommended timing.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and post-colour treatment.

Who Is It Suitable For?

• Individuals seeking natural-looking permanent hair colour.
• Those looking for reliable grey coverage.
• Professional hairstylists and experienced colour users.
• Suitable for most hair types.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Natural-looking colour with radiant shine.
• Fragrance: Professional salon fragrance.

Why You'll Love It

• Professional salon-quality permanent colour.
• Natural-looking shade collection.
• Advanced colour technologies.
• Long-lasting shine and colour performance.
• Excellent grey coverage when used as directed.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ Pure Naturals combines advanced colour science with professional salon performance to create authentic, natural-looking shades with exceptional shine and dependable grey coverage. The range offers a wide selection of natural tones suitable for a variety of colouring services.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after opening.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Wear suitable protective gloves.
• Use only as directed.
• Read and follow all package instructions before use.

Package Includes

• 1 x Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is this a permanent hair colour?

Yes. Koleston Perfect ME+ Pure Naturals is a professional permanent hair colour designed for long-lasting colour results.

Q. Does it provide grey coverage?

When used as directed, the formula helps provide up to 100% grey coverage with natural-looking results.

Q. What developer should I use?

Use Wella Welloxon Perfect Developer following the recommended mixing ratio and processing instructions for your selected shade.

Q. What makes Pure Naturals different?

The Pure Naturals collection is designed to create authentic, balanced, natural-looking shades with depth, shine, and professional colour performance.

Q. Is this suitable for professional salon use?

Yes. Koleston Perfect ME+ is developed for professional salon colour services and is intended for use with the recommended developer.