{"product_id":"wella-professionals-koleston-perfect-me-pure-naturals-77-02-intense-medium-blonde-natural-matte-permanent-hair-colour-60ml","title":"Wella Professionals Koleston Perfect ME+ Pure Naturals 77\/02 Intense Medium Blonde Natural Matte Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Pure Naturals 77\/02 Intense Medium Blonde Natural Matte Permanent Hair Colour 60ml is a professional salon hair colour formulated to deliver an intense medium blonde shade with balanced natural matte reflects. Featuring advanced ME+ technology, this permanent colour provides rich, true-to-tone results with natural-looking depth, radiant shine, and dependable grey hair coverage when used according to the manufacturer's instructions. Its professional cream formula offers smooth application and consistent colour performance, making it ideal for creating refined natural blonde looks.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent crème hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 77\/02 Intense Medium Blonde Natural Matte.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect ME+ Pure Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ colour technology.\u003c\/li\u003e\n\u003cli\u003eNatural matte blonde finish with rich depth.\u003c\/li\u003e\n\u003cli\u003eProfessional cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide dependable grey hair coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve a rich, natural-looking medium blonde shade.\u003c\/li\u003e\n\u003cli\u003eCreates soft matte reflects with multidimensional depth.\u003c\/li\u003e\n\u003cli\u003eSupports long-lasting colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003ePromotes even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Advanced colour technology designed to deliver vibrant, true-to-tone permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help create rich natural matte blonde results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve the cosmetic feel of the hair during the colouring process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe professional cream formula distributes colour pigments evenly throughout the hair fibre while ME+ technology supports consistent colour performance. When mixed with the recommended Wella Professionals Welloxon Perfect Developer, it delivers rich natural matte blonde colour with radiant shine and reliable grey hair coverage.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with hair care products formulated for colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eExperienced home users following professional instructions.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking an intense medium blonde natural matte shade.\u003c\/li\u003e\n\u003cli\u003eThose looking for dependable grey hair coverage.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types and textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich professional colouring cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Intense medium blonde with balanced natural matte reflects and luminous shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon hair colour fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent colour.\u003c\/li\u003e\n\u003cli\u003eRich natural blonde tone with matte depth.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for precise application.\u003c\/li\u003e\n\u003cli\u003eLong-lasting colour performance.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking naturally radiant and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ Pure Naturals 77\/02 combines advanced colour technology with professional-quality pigments to create an intense medium blonde natural matte shade. It is designed to deliver consistent salon-quality colour, natural-looking shine, and reliable grey hair coverage while maintaining excellent colour performance.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform a skin allergy test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eUse only according to the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Wella Professionals Koleston Perfect ME+ Pure Naturals 77\/02 Intense Medium Blonde Natural Matte Permanent Hair Colour 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair colour designed for long-lasting colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What shade does 77\/02 provide?\u003c\/strong\u003e\u003cbr\u003e\nIt delivers an intense medium blonde shade with balanced natural matte reflects for a refined, natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes, it should be mixed with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can it help cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, when used as directed, the Pure Naturals range is designed to provide dependable grey hair coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for professional salon use?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is primarily intended for professional salon services, although experienced users may also use it by carefully following the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310110196003,"sku":"QO4064666251158GT","price":24.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/RRzmYZLWADJ7iJFohWcbaa.jpg?v=1783436893","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-pure-naturals-77-02-intense-medium-blonde-natural-matte-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}