Wella Professionals Koleston Perfect ME+ Pure Naturals 77/02 Intense Medium Blonde Natural Matte Permanent Hair Colour, 60ml

Product Overview

Wella Professionals Koleston Perfect ME+ Pure Naturals 77/02 Intense Medium Blonde Natural Matte Permanent Hair Colour 60ml is a professional salon hair colour formulated to deliver an intense medium blonde shade with balanced natural matte reflects. Featuring advanced ME+ technology, this permanent colour provides rich, true-to-tone results with natural-looking depth, radiant shine, and dependable grey hair coverage when used according to the manufacturer's instructions. Its professional cream formula offers smooth application and consistent colour performance, making it ideal for creating refined natural blonde looks.

Key Features

• Professional permanent crème hair colour.
• Shade 77/02 Intense Medium Blonde Natural Matte.
• Part of the Koleston Perfect ME+ Pure Naturals collection.
• Advanced ME+ colour technology.
• Natural matte blonde finish with rich depth.
• Professional cream formula for even application.
• Designed to provide dependable grey hair coverage when used as directed.
• 60ml professional salon tube.

Key Benefits

• Helps achieve a rich, natural-looking medium blonde shade.
• Creates soft matte reflects with multidimensional depth.
• Supports long-lasting colour vibrancy.
• Leaves hair looking glossy and healthy.
• Promotes even colour distribution from roots to ends.
• Suitable for professional colouring services.

Main Ingredients

• ME+ Technology: Advanced colour technology designed to deliver vibrant, true-to-tone permanent colour.
• Professional Colour Pigments: Help create rich natural matte blonde results.
• Conditioning Ingredients: Help improve the cosmetic feel of the hair during the colouring process.

How It Works

The professional cream formula distributes colour pigments evenly throughout the hair fibre while ME+ technology supports consistent colour performance. When mixed with the recommended Wella Professionals Welloxon Perfect Developer, it delivers rich natural matte blonde colour with radiant shine and reliable grey hair coverage.

How to Use

• Perform a skin allergy test 48 hours before every application.
• Wear suitable protective gloves.
• Mix with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly and follow with hair care products formulated for colour-treated hair.

Who Is It Suitable For?

• Professional hairstylists and salons.
• Experienced home users following professional instructions.
• Individuals seeking an intense medium blonde natural matte shade.
• Those looking for dependable grey hair coverage.
• Suitable for most hair types and textures.

Texture, Finish & Fragrance

• Texture: Rich professional colouring cream.
• Finish: Intense medium blonde with balanced natural matte reflects and luminous shine.
• Fragrance: Professional salon hair colour fragrance.

Why You'll Love It

• Professional salon-quality permanent colour.
• Rich natural blonde tone with matte depth.
• Smooth cream formula for precise application.
• Long-lasting colour performance.
• Leaves hair looking naturally radiant and healthy.

Why Choose This Product?

Wella Professionals Koleston Perfect ME+ Pure Naturals 77/02 combines advanced colour technology with professional-quality pigments to create an intense medium blonde natural matte shade. It is designed to deliver consistent salon-quality colour, natural-looking shine, and reliable grey hair coverage while maintaining excellent colour performance.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight and excessive heat.
• Close the tube securely after use.
• Keep out of reach of children.

Safety Information

• Hair colourants may cause allergic reactions.
• Always perform a skin allergy test 48 hours before use.
• Avoid contact with eyes.
• If contact occurs, rinse immediately with plenty of water.
• For external use only.
• Use only according to the manufacturer's instructions.

Package Includes

• 1 × Wella Professionals Koleston Perfect ME+ Pure Naturals 77/02 Intense Medium Blonde Natural Matte Permanent Hair Colour 60ml.

Frequently Asked Questions

Q: Is this a permanent hair colour?
Yes, it is a professional permanent hair colour designed for long-lasting colour results.

Q: What shade does 77/02 provide?
It delivers an intense medium blonde shade with balanced natural matte reflects for a refined, natural-looking finish.

Q: Does it require a developer?
Yes, it should be mixed with the recommended Wella Professionals Welloxon Perfect Developer according to the manufacturer's instructions.

Q: Can it help cover grey hair?
Yes, when used as directed, the Pure Naturals range is designed to provide dependable grey hair coverage.

Q: Is it suitable for professional salon use?
Yes, it is primarily intended for professional salon services, although experienced users may also use it by carefully following the manufacturer's instructions.