{"product_id":"wella-professionals-koleston-perfect-me-77-44-vibrant-reds-permanent-hair-color-cream-60ml","title":"Wella Professionals Koleston Perfect Me+ 77\/44 Vibrant Reds Permanent Hair Color Cream, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 77\/44 Vibrant Reds 60ml is a professional permanent hair colour cream formulated to create a vibrant medium blonde shade with intense red reflects. Part of the Koleston Perfect Me+ Vibrant Reds collection, this salon-quality formula combines ME+ Dye Technology with Metal Purifier Technology to help deliver true-to-tone colour, radiant shine, and reliable grey coverage when used with the recommended Wella Welloxon Perfect Developer. The creamy texture ensures smooth, even application for professional-looking results. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/44 Medium Blonde Intensive Red.\u003c\/li\u003e\n\u003cli\u003ePart of the Koleston Perfect Me+ Vibrant Reds collection.\u003c\/li\u003e\n\u003cli\u003ePowered by advanced ME+ Dye Technology.\u003c\/li\u003e\n\u003cli\u003eMetal Purifier Technology for consistent colour performance.\u003c\/li\u003e\n\u003cli\u003eCream formula for smooth and even application.\u003c\/li\u003e\n\u003cli\u003eSuitable for root touch-ups and full-head colouring.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create vibrant, true-to-tone permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eSupports luminous, healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003ePromotes even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eCreates rich medium blonde colour with intense red reflects.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-inspired colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Koleston Perfect Me+ Vibrant Reds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Code:\u003c\/strong\u003e 77\/44\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Medium Blonde Intensive Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Vibrant Reds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone:\u003c\/strong\u003e Intensive Red Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent Hair Colour Cream\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technology\u003c\/h4\u003e\n\u003cp\u003eKoleston Perfect Me+ combines \u003cstrong\u003eME+ Dye Technology\u003c\/strong\u003e with \u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e to help deliver balanced colour results, natural-looking depth, and radiant shine while supporting consistent professional colouring performance. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Welloxon Perfect Developer, the cream formula penetrates the hair fibre to develop permanent colour. Advanced pigments help create vibrant medium blonde colour with intense red reflects while promoting even coverage and a glossy finish. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eComplete with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a vibrant medium blonde shade with intense red reflects.\u003c\/li\u003e\n\u003cli\u003eProfessional salon stylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users following professional colouring instructions.\u003c\/li\u003e\n\u003cli\u003eSuitable for root touch-ups and full-head colouring.\u003c\/li\u003e\n\u003cli\u003eThose looking for bold, vibrant permanent hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, vibrant, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon colour fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eBold medium blonde with intense red reflects.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ colour technology.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for precise application.\u003c\/li\u003e\n\u003cli\u003eRadiant shine with long-lasting colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Me+ 77\/44 Vibrant Reds is ideal for creating striking medium blonde hair with rich red intensity and brilliant shine. Its advanced professional formula helps deliver consistent colour performance, healthy-looking results, and dependable salon-quality colour. \u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and humidity.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAlways follow the instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect Me+ 77\/44 Vibrant Reds Permanent Hair Color Cream 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Koleston Perfect Me+ 77\/44 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is a professional permanent hair colour cream. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 77\/44?\u003c\/strong\u003e\u003cbr\u003e\nShade 77\/44 is Medium Blonde Intensive Red, designed to create a vibrant blonde colour with rich red reflects. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes, it should be mixed with the recommended Wella Welloxon Perfect Developer before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for grey coverage?\u003c\/strong\u003e\u003cbr\u003e\nYes, when used according to the product instructions, it is suitable for grey coverage. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is suitable for root retouching, full-head colouring, and colour refresh services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the size of the tube?\u003c\/strong\u003e\u003cbr\u003e\nThis product comes in a 60ml professional tube.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310230651171,"sku":"QO8005610656328GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/JpWaXJxqFBu47QZrX4feqS.jpg?v=1783438779","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-77-44-vibrant-reds-permanent-hair-color-cream-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}