{"product_id":"wella-professionals-koleston-perfect-me-77-0-intense-medium-blonde-permanent-hair-color-60ml","title":"Wella Professionals Koleston Perfect ME+ 77\/0 Intense Medium Blonde Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 77\/0 Intense Medium Blonde Permanent Hair Color 60ml is a professional salon hair colour formulated to create a rich medium blonde shade with enhanced depth and natural-looking brilliance. Featuring advanced ME+ Technology and Metal Purifier Technology, this permanent hair colour is designed to deliver true-to-tone colour, even coverage, and radiant shine. Its smooth cream formula allows precise application, making it suitable for professional colouring services and colour refreshes.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional permanent cream hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/0 Intense Medium Blonde.\u003c\/li\u003e\n\u003cli\u003eProvides a rich, natural-looking medium blonde result.\u003c\/li\u003e\n\u003cli\u003eAdvanced ME+ Technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eHelps achieve true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy mixing and application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create a vibrant medium blonde shade with enhanced colour intensity.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy-looking.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional full-colour applications and root touch-ups.\u003c\/li\u003e\n\u003cli\u003eDesigned for consistent salon-quality colour performance.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of natural-looking blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Designed to provide dependable colour performance while using an alternative dye molecule for selected colourants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles present in the hair during the colouring process, supporting cleaner-looking and more even colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe advanced cream formula combines professional colour pigments with innovative colouring technology to deposit rich, balanced colour while enhancing shine and tonal depth. When mixed with the recommended Wella Welloxon Perfect Developer, it helps produce long-lasting medium blonde results with a smooth, glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Welloxon Perfect Developer according to professional instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eAllow the colour to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eThis product is intended for professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a rich medium blonde permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring, root maintenance, and colour refresh applications.\u003c\/li\u003e\n\u003cli\u003eIdeal for achieving natural-looking blonde hair with enhanced depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking blonde finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eRich medium blonde shade with natural depth.\u003c\/li\u003e\n\u003cli\u003eDesigned for dependable salon colour performance.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eCream formula provides smooth and even application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Koleston Perfect ME+ 77\/0 is an excellent choice for professionals looking to create vibrant medium blonde hair with natural-looking depth and shine. Its advanced colour technologies are designed to deliver reliable salon-quality performance and beautifully balanced colour results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after opening.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Koleston Perfect ME+ 77\/0 Intense Medium Blonde Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Koleston Perfect ME+ 77\/0 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is a professional permanent cream hair colour designed for long-lasting salon colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 77\/0?\u003c\/strong\u003e\u003cbr\u003e\n77\/0 is an Intense Medium Blonde shade designed to provide rich, natural-looking blonde colour with enhanced depth and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Welloxon Perfect Developer according to professional application guidelines.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for root touch-ups?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is suitable for professional root touch-up services, full-head colouring, and colour refresh applications.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310699233571,"sku":"QO8005610667812GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/RcQUmxL6L8zBPk2GP4NpY6.jpg?v=1783442071","url":"https:\/\/indicrest.au\/products\/wella-professionals-koleston-perfect-me-77-0-intense-medium-blonde-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}